Industry Research - Have Your Say
Posted: 09 Mar 2010
The Marketing Association is currently undertaking two industry research surveys. Your input is important for ensuring the whole industry benefits from the results - so have your say!
PR Measurement
How we measure and value PR-generated media coverage is the subject of a review being conducted by the CAANZ Marcomms committee and the NZMA. We'd like to hear about your use of Advertising Equivalent Values (AVE) and other PR measures, with a view to adopting a national standard. Please answer this short questionnaire.
Agency and Client Relationships
What is the nature of your agency/client relationship? Has this changed in recent times? What information and support do you need to assist with agency selection and building a successful partnership? The Marketing Agencies Council (MAC) is looking to gain an understanding of the support and advice they can provide to help optimise your client-agency relationships, please take a few minutes to complete the MAC survey.
Full Story: Industry Research - Have Your Say
2009 Marketing Grand Masters Announced!
Posted: 27 Feb 2010
Last Friday night the Marketing Association’s RSVP and Nexus Awards recognised the best of the best in marketing, those who rose to last year’s challenges and created outstanding, response-driven marketing campaigns that delivered results.
Selected from a record number of over 250 entries, the winners can now celebrate and enjoy their new status as Grand Masters of marketing.
The night’s two big winners were .99 for Air New Zealand - wining the RSVP Grand Prix Award and Affinity ID for Progressive Enterprises - taking home the Nexus Supreme.
More information about both of these outstanding campaigns (and other winning entries) is available here...
Full Story: 2009 Marketing Grand Masters Announced!
Smarter Data – Working Harder
Posted: 18 Feb 2010
Smarter Data is back for 2010 with a focus on making your data work harder. Some of the topics include case studies on social media, B2B, B2C, micro marketing and more!
There is a fantastic line-up of some of Australasia’s leading data professionals, who will demonstrate what has worked for them and how they have successfully implemented exceptional database vision and strategies in their campaigns.
More event information and registration details are available here.
Smarter Data is proudly sponsored by New Zealand Post
Full Story: Smarter Data – Working Harder
Are You a 2009 Certificate Course Graduate?
Posted: 15 Feb 2010
To celebrate the hard work of the Certificate students in 2009, graduation ceremonies will be held in Auckland and Wellington (details are being finalised for Christchurch).
This group of marketers are the most dedicated up and coming marketing talent in New Zealand and this is an opportunity for them to have their hard work recognised alongside some of New Zealand’s most senior marketing leaders.
If you completed the Certificate of Direct Marketing or the Certificate of eMarketing in 2009, make sure you register for Graduation by contacting Amy Bullen.
See the below link for more information.
Full Story: Are You a 2009 Certificate Course Graduate?