Register Now for Semester Two Certificate Courses
Posted: 13 May 2008
Semester two is fast approaching and registrations have opened for the Certificate of Direct Marketing and Certificate of eMarketing.
Due to the success of the courses in Auckland and growing demand, the Certificate of Direct Marketing and the Certificate of eMarketing will run for the first time in Wellington and Chrischurch.
For course and tutor information follow the links or contact Amy Bullen with any questions.
Full Story: Register Now for Semester Two Certificate Courses
The Best Brain in the Business Tackles the Issues that Make or Break Your Company's Future
Posted: 17 April 2008
Don Peppers speaking in Auckland - Balancing Short-term Needs with Long-term Objectives.
Here's your chance to hear the latest and most innovative thinking from Don Peppers, founding partner of Peppers & Rogers Group and 1to1® Media.
For more than a decade, Don Peppers has been a globally recognized leader in customer-focused business strategy. In addition to being an acclaimed author and visionary business strategist, Peppers is a proven presenter who consistently motivates, inspires, and influences.
This luncheon takes place in Auckland on May 16. For more information click here.
Full Story: The Best Brain in the Business Tackles the Issues that Make or Break Your Company's Future
New Data Transfer Standards
Posted: 5 May 2008
Single key encryption, password protection, file transfer protocol’s – you may have heard these terms but perhaps you aren’t familiar with exactly what they are all about?
Transfer of data from one location to another happens everyday within organisations. To assist businesses with the secure transfer of data the Marketing Association’s Data Advisory Network (DAN) have just completed a set of recommended Data Transfer Standards. You will find them easy to follow and they will no doubt challenge you to consider your own internal practices.
To have a read of the standards click here. If it’s really not your scene then pass them on to the person within your organisation who would benefit most from these practical tips.
Full Story: New Data Transfer Standards
Copy Essentials
Date Posted: 15 April 2008
Copy Essentials registrations are now open – be quick this course will sell out!
Copy Essentials is a thorough workshop on how to write effective copy in any situation. It’s interactive and includes practical exercises to hone your skills. Attendees leave this course with the confidence and know-how to produce professional, polished communications that really stand out. This course runs in Auckland on May 27 and in Wellington on May 28.
Secure your place today! Please contact Amy Bullen with any questions.
Full Story: Copy Essentials
Launch of a Ground Breaking New Initiative to Assure Top Quality Marketing Data
Posted: 15 April 2008
The List Warranty Register is an exciting new initiative which was launched at Smarter Data last Thursday. The List Warranty Register is an assurance by List Owners that they are compiling, using and/or maintaining lists in a fashion that is compliant with the Privacy Act 1993, particularly name suppression, and the Marketing Association's Codes of Practice and Best Practice Guidelines.
If you would like to find out more about the List Warranty Register click here.
Full Story: Launch of a Ground Breaking New Initiative to Assure Top Quality Marketing Data