2009 Advertising Spend Figures Released
Posted: 18 Mar 2010
The Advertising Standards Authority (ASA) has just released New Zealand advertising turnover figures for 2009, showing an overall decrease in spending of nearly 12%.
The changes to the New Zealand market over the past year are comparative with trends being experienced in international markets, a recent Nielsen Company report has shown that the US market experienced a 9% decrease in 2009.
It is important to remember that despite the decrease in spending since late 2007, we have experienced significant growth (over 23%*) over the last ten years, from $1485 million in 2000 to $2045 million in 2009.
For more information, inlcuding graphs demonstrating the breakdown of advertising spend click on the link below.
Full Story: 2009 Advertising Spend Figures Released
Smarter Data – Working Harder
Posted: 18 Mar 2010
Smarter Data is back for 2010 with a focus on making your data work harder. Some of the topics include case studies on social media, B2B, B2C, micro marketing and more!
There is a fantastic line-up of some of Australasia’s leading data professionals, who will demonstrate what has worked for them and how they have successfully implemented exceptional database vision and strategies in their campaigns.
More event information and registration details are available here.
Smarter Data is proudly sponsored by New Zealand Post
Full Story: Smarter Data – Working Harder
Industry Research - Have Your Say
Posted: 09 Mar 2010
The Marketing Association is currently undertaking two industry research surveys. Your input is important for ensuring the whole industry benefits from the results - so have your say!
PR Measurement
How we measure and value PR-generated media coverage is the subject of a review being conducted by the CAANZ Marcomms committee and the NZMA. We'd like to hear about your use of Advertising Equivalent Values (AVE) and other PR measures, with a view to adopting a national standard. Please answer this short questionnaire.
Agency and Client Relationships
What is the nature of your agency/client relationship? Has this changed in recent times? What information and support do you need to assist with agency selection and building a successful partnership? The Marketing Agencies Council (MAC) is looking to gain an understanding of the support and advice they can provide to help optimise your client-agency relationships, please take a few minutes to complete the MAC survey.
Full Story: Industry Research - Have Your Say
2009 Marketing Grand Masters Announced!
Posted: 27 Feb 2010
Recently the Marketing Association’s RSVP and Nexus Awards recognised the best of the best in marketing, those who rose to last year’s challenges and created outstanding, response-driven marketing campaigns that delivered results.
Selected from a record number of over 250 entries, the winners can now celebrate and enjoy their new status as Grand Masters of marketing.
The night’s two big winners were .99 for Air New Zealand - wining the RSVP Grand Prix Award and Affinity ID for Progressive Enterprises - taking home the Nexus Supreme.
More information about both of these outstanding campaigns (and other winning entries) is available here...
Full Story: 2009 Marketing Grand Masters Announced!