Develop Your Direct and Digital Strategy
Date Posted: 02 July 2009
Direct and digital marketing are both smart ways to reach consumers and done well, both will give you a great return on investment. But to be successful it’s vital to understand best practice response-driven and online marketing principles, which is exactly what you’ll learn at our two flagship courses, the Certificate of Direct Marketing and the Certificate of eMarketing.
You’ll learn from industry experts and have the opportunity to develop a direct or digital marketing strategy that directly relates to your business. You’ll also gain an industry accredited qualification, which will make you far more valuable now, and in the future.
Classes start this month, register today!
Full Story: Develop Your Direct and Digital Strategy
HB Media & AUT Media - Excellence at the 2009 MPA Magazine Awards
Date Posted: 29 June 2009
Congratulations to HB Media and sister brand AUT Media (publisher of Idealog) who won one-third of the categories at the 2009 MPA Magazine Awards - and took home half of the Supreme awards.
Next year HB Media will have another entrant, the relaunched NZ Marketing magazine - the official magazine of the NZMA.
Some of HB Media and AUT Media's 13 awards included:
- Supreme winner, Cover of the Year: Adrian Clapperton for Idealog
- Supreme winner, Designer of the Year: Adrian Clapperton for Idealog and
Good - Magazine of the Year, Business: Idealog
- Website of the Year, Business: Idealog
- Magazine of the Year, Custom Publishing: Inspire
Click on the link below for a full list of Awards.
Full Story: HB Media & AUT Media - Excellence at the 2009 MPA Magazine Awards
Exciting News for NZMA Members
Date Posted: 23 June 2009
You may have heard that HB Media has recently become the new owner of the NZ Marketing magazine and the NZ Marketing Awards.
We are delighted to let you know that the New Zealand Marketing Association (NZMA) has recently agreed broad terms for a strategic relationship with HB Media that presents exciting new opportunities for our members.
NZ Marketing magazine
NZ Marketing magazine is being relaunched on 31 August 2009 and will become the official magazine of the NZMA. Our member magazine, DLB, will now be incorporated into NZ Marketing magazine.
NZ Marketing Awards
In addition to the NZMA’s RSVP and Nexus Awards, the NZMA are now the formal partner and manager of the NZ Marketing Awards, now in their 18th year.
If you're new to the NZ Marketing Awards, we would like to take this opportunity to inform you that the ‘Marketer of the Year’ and ‘Rookie Marketer of the Year’ categories are still open! Nomination forms are available by contacting Amy Bullen.
For more information on this exciting development and the benefits it will have for members, click on the link below.
Full Story: Exciting News for NZMA Members
Launching the Upgrade of the Do Not Mail/Do Not Call Service
Date Posted: 19 June 2009
The NZMA has been lobbying government for 9 years on marketers' behalf to continue to improve the name suppression service we provide to companies which use, rent or sell data. We are happy to announce that we have recently been granted permission to offer subscribers the Deaths Index as an independent suppression file.
For more information on the upgrade of the Do Not Mail/Do Not Call Service, click below.
Full Story: Launching the Upgrade of the Do Not Mail/Do Not Call Service
Common Sense Prevails at Auckland City Council - Planners Told to Reconsider Poster Bylaw Changes
Date Posted: 19 June 2009
Three years after attempting to introduce stringent bylaws to manage billboards, Auckland City planners are at it again.
Last week they proposed amendments to the Council Signs Bylaws which would have outlawed all commercial posters.
A submission and presentation to the Council led by Marketing Association Director of Public Affairs, Keith Norris, was successful in persuading the members of the City Development Committee that the proposed changes should be reconsidered after further consultation with the industry.
To read more about this development, click on the link below.
Full Story: Common Sense Prevails at Auckland City Council - Planners Told to Reconsider Poster Bylaw Changes