The Marketing Association is the industry body for marketing, supported by our Principal Business Partners New Zealand Post, Ipsos and IBM.
We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
This initiative is all about finding a common ground to explore research topics that are both academically interesting AND commercially useful.
An article from the Marketing Association's Chief Executive, Michael Pryor, on why managing diversity is a marketer's best asset.
Massey University conducts the first research translation competition with the goal of demonstrating their research relevance to the business community
Invest the time to conduct a thorough verbal reference check. You’ll feel a lot more confident about your next hiring decision!
Consumer-centricity is key to unlocking social media success Motivating New Zealanders to engage with brands online is far from easy.
Word of mouth marketing has shifted in ways that marketers had never imagined, so how are smart marketers tapping into the customers willingness to share
New on the MA Blog-Stepping up to the challenge:The CMOs role in driving collaboration at the top table http://ow.ly/Bp5gY
Sex & marketing - a match made in heaven? http://ow.ly/C8yRr
Misleading ads: Time to rethink how you qualify your advertising claims - great article on the MA Blog! http://ow.ly/BuqKE