The Marketing Association is the industry body for marketing, supported by our Principal Business Partners New Zealand Post, Ipsos and IBM.
We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
This initiative is all about finding a common ground to explore research topics that are both academically interesting AND commercially useful.
This research provides a view of the state of data-driven marketing and advertising (DDMA) around the world with comparisons by region.
Digital Marketing is constantly changing. You’ll know how important it is to keep ahead of all the new developments. Find out more about what's on offer.
Mike Kotlyar tells us 6 Direct Marketing concepts you should be aware of for 2015 - Marketing Association Blog
Leveraging Sponsorship. Sponsorship is one of the fastest growing forms of marketing, but how do you make it work? And what makes a good sponsor?
4 reasons why working for a Not-For-Profit organisation is as good for your career as it is for your soul
Read how adding digital to your sponsorship advertising strategy will improve sponsorship ROI http://ow.ly/DL4Ri
Four simple, but often overlooked, ways to get the best out of sponsorship for your brand http://ow.ly/DL4LT
4 reasons why working for a Not-For-Profit organisation is good for your career: http://ow.ly/DL4e4