Finalists Unveiled for the 2010 TVNZ-NZ Marketing Awards
Posted: 23 July 2010
After great discussion and deliberation over a record number of entries, which surpassed last year's figures three-fold, judging has come to a close. NZ Marketing magazine and the New Zealand Marketing Association (NZMA) are delighted to announce this year's leading contenders for the 2010 TVNZ-NZ Marketing Awards.
A full list of finalists can be found on the awards website.
With the finalists decided, the countdown to recognising thought leadership and innovation in marketing has begun. Winners will be revealed at the awards evening on Thursday 26 August at the Langham Hotel, Auckland.
Book your tickets here to join us in recognising marketing excellence in New Zealand.
Full Story: Finalists Unveiled for the 2010 TVNZ-NZ Marketing Awards
Industry Leaders Head-Up Winning Creative Workshops
Posted: 23 July 2010
If you have a hand in the creative process, you should take advantage of the fresh line-up of recognised industry experts heading this year’s Winning Creative workshops.
New tutors Sharon Henderson and Murray Reid, Founders and Directors of award-winning marketing agency Federation, will guide you through the process for developing outstanding creative, regardless of the marketing discipline you work within.
Supported by guest speakers Matt Shirtcliffe, Creative Director, and seasoned Strategy and Planning Insights Specialist, Emma Fern, you will learn how to achieve excellent results by combining compelling ideas with an equally strong creative strategy through testing and strategic business positioning.
Workshops are being held in Auckland and Wellington next month. More information including course content and how to register is available here.
Full Story: Industry Leaders Head-Up Winning Creative Workshops
Leukaemia & Blood Foundation Chosen for Database Makeover
Posted: 13 July 2010
Registered charities were recently invited by the Marketing Association's Data Advisory Network (DAN) to participate in a free data enhancement programme to showcase best practice data management.
The Leukaemia & Blood Foundation were chosen for the programme, whereby all of the database enhancement tools and services will be provided free of charge by DAN executive members.
Pru Etcheverry, Executive Director of the Leukaemia & Blood Foundation said "It’s fantastic! We’re delighted that we were chosen and are really looking forward to working with DAN and the Marketing Association."
Initial findings will be presented at the next DAN Dialogues and the results of the full data enhancement programme will be the basis of a case study to be presented at Smarter Data Day in early 2011.
Full Story: Leukaemia & Blood Foundation Chosen for Database Makeover
Introducing the SME Marketing Assistance Programme
Posted: 01 June 2010
The Marketing Association has just launched a new member benefit for SME Corporate members, the SME Marketing Assistance Programme, proudly sponsored by Telecom.
This brand new offering will assist SME Corporate members with their annual marketing planning process by way of regular, facilitated, free one-day SME Marketing Assistance Programmes.
By attending the programme, SME Corporate members will gain exactly what they need to understand their markets, implement effective marketing strategies, remain compliant and ensure they get the best return on their marketing spend.
More information is available here - or you can visit the Marketing Association team at the upcoming Bizzone Expos. Register for your free Bizzone ticket now.
Full Story: Introducing the SME Marketing Assistance Programme