KNOW YOUR CUSTOMER!
We are in The Age of the Customer, where customers, not companies, are driving business decisions. For this reason, it is more important than ever for us to get to know our customers on a deeper level, and we can do this through data.
In a world where data is one of the fastest growing assets, most companies aren't short on data. Most of us can now know who our customers are and what they are buying and when and where. Today however, customers expect us to know why they are buying. Or why they aren't. Because when we KNOW our customers, we can serve them better.
We must truly understand our customers experience and behaviour in order to succeed - or even survive, it is imperative that you can easily tap into data sources and leverage that data to gain critical insight.
It's time to assure you have your data strategy to capture the digital and other data available and the skills and capability to truly know and understand your customers experience and behaviour!
Those attending Smarter Data 2014 will be inspired on:
- data strategies to gain insights from customer interaction
- mine digital data
- become customer centric and ultimately gain a competitive advantage through Knowing your Customer.
| Smarter Data is returning next year on Thursday 20 March 2014 |
Make sure you SAVE THE DATE now or guarantee your place by taking advantage of our Early Bird* and special offers available.
|Early Bird Member Price*||$375+ GST (Full Price $415+ GST)|
|Early Bird Non-Member Price*||$665+GST (Full Price $735+ GST)|
| Group Discount* || Purchase 5 tickets for the price of 4 |
|MA Members Not-for-Profit*|| Purchase 2 tickets for the price of 1 |
* Early Bird offers available till 31 January 2014.
Please contact the Inspire team at the Marketing Association if you wish to take the Group Discount or Not-for-Profit offer.
All offers cannot be used in conjunction with any other offer.
We'll be in touch shortly with the programme, speaker details and presentation topics,
If you would like further information on speaking or sponsorship opportunities please contact the Inspire team.
Check out the footage from the 2013 event