Half Day Marketing Training Course

Get a greater understanding of Search Engine Optimisation best practices, tips that you can implement immediately, what to look out for when selecting a high quality SEO Company, and how to recognise black hat (dodgy) SEO.

Introduction
  • Google market figures, definitions etc.
SEO history
  • Looking at the way SEO has evolved until the present day
  • A focus will be given to algorithm updates such as Penguin and Panda as well as a look at 2012 which had a profound effect on SEO.
On Page SEO
  • Various factors about on-page SEO will be looked at, including useful tools and best practices.
On Page SEO Practical
  • Students will split up into smaller groups and will take a website and perform an SEO audit of the homepage.
  • One member from each team will present their findings and recommendations to the rest of the class.
Off Page SEO
  • Various factors about off-page SEO will be looked at, including useful tools and best practices.
  • Google Places, Google + and other areas that affect off page SEO.
Black hat SEO
  • Things to watch out for when selecting an SEO company.
Online Reputation Management
  • Crisis management online via SEO and PR.
Wrap up & Questions
By attending SEO - Need to Know you will earn 3.5 CPD hours towards your Professional Accreditation.

Professional Accreditation


Find out 2014 course dates

B2B Social Media Marketing Short Course

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Rates

Organisation Member: $695.00 +GST
Individual Member: $695.00 +GST
Non-Member: $905.00 +GST
Register Here