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Half Day Marketing Training Course

Get a greater understanding of Search Engine Optimisation best practices, tips that you can implement immediately, what to look out for when selecting a high quality SEO Company, and how to recognise black hat (dodgy) SEO.

  • Google market figures, definitions etc.
SEO history
  • Looking at the way SEO has evolved until the present day
  • A focus will be given to algorithm updates such as Penguin and Panda as well as a look at 2012 which had a profound effect on SEO.
On Page SEO
  • Various factors about on-page SEO will be looked at, including useful tools and best practices.
On Page SEO Practical
  • Students will split up into smaller groups and will take a website and perform an SEO audit of the homepage.
  • One member from each team will present their findings and recommendations to the rest of the class.
Off Page SEO
  • Various factors about off-page SEO will be looked at, including useful tools and best practices.
  • Google Places, Google + and other areas that affect off page SEO.
Black hat SEO
  • Things to watch out for when selecting an SEO company.
Online Reputation Management
  • Crisis management online via SEO and PR.
Wrap up & Questions
By attending SEO - Need to Know you will earn 3.5 CPD hours towards your Professional Accreditation.

Professional Accreditation

Find out 2014 course dates

B2B Social Media Marketing Short Course

Find out more or book on SEO - Need to Know.

Principal Business Partners


Conference and Events Partners

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Resource Centre Partners

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Service Partners

Acxiom Pullman Hotels Amora Hotels & Resorts Tangible Marketing Impact Fuji Xerox

Student Engagement Partners

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