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Introducing ' GrabOne' and 'The mixandmatcher' as our hot topics for this first Brainy Breakfast on Social Media
Social Media is still one of the hottest topics in marketing. Come along and join us for Breakfast, from 7am to 9am, and hear how two leading Kiwi marketers have been using social media to achieve serious sales, and award winning customer engagement.
GrabOne is one of the leading players in the ultra hot 'deal of the day' category. Shane Bradley will take us behind the scenes to reveal some of the hot results from their daily offers, share the lessons they've learned (sometimes the hard way), and how GrabOne successfully leveraged social media and word of mouth to achieve outstanding results.
Tarver Graham, Founder and Creative Director of Gladeye
Gladeye is the digital agency behind the award winning the 'The mixandmatcher' campaign for the House of Travel, which was a massive viral hit on Facebook last year – and winner of two awards at last weeks RSVP and Nexus Awards. Tarver will take us behind the scenes of this extremely popular advergame that saw 76,000 Kiwis MixandMatch two of their Facebook friends with a potential travel prize. Tarver will share the strategy, the social mechanics, how and why the game worked and what they learned.
This is a fantastic opportunity to Rise and Shine with us to hear from two highly successful players in the social media space. With speakers of this calibre, it will pay to register early.
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