The Marketing Association is the industry body for marketing, supported by our Principal Business Partners New Zealand Post and IBM.
We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
Become and MA tutor and help develop the capabilities and performance marketers and business professionals in New Zealand.
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Like early rumbles before a major earthquake, the statistics all indicate the ground our marketing industry is built on is moving.
Instead of sharing YouTube videos, many brands are choosing to upload their content directly to Facebook – but is this the right move?
1,000 case studies from around the world of successful brands has found that there are 26 different "approaches" to telling a brand story.
Senior marketers who responded to IBM’s recent global C-Suite study called out three pre-requisites to succeeding in the digital world.
Benchmark direct response rates: What performance measures are realistic going into 2015?.