The Marketing Association is the industry body for marketing, supported by our Principal Business Partners New Zealand Post, Ipsos and IBM.
We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
Leading Direct Marketing authorities present a mix of case studies and presentations which showcase thought leadership, innovation and success.
What's your skill level as a marketer? The MA's marketing skills assessment tool helps ensure marketing individuals and teams have the right stuff.
Craig Nelson, Principal at law firm Martelli McKegg, offers some tips on how to respond to and avoid ASA (Advertising Standards Authority )complaints.
No doubt, Facebook removing like-gates on November 5th 2014 will get a few knickers in a twist, but I am convinced it's a step in the right direction.
Sometimes, in marketing, things don’t go to plan. A crisis management plan will help you know what (and what not to do) when trouble strikes.
In retail, curveballs really are part of the modus operandi. Handling retail marketing curveballs is all about expecting to have them and being organized.