The Marketing Association is the hub of New Zealand's marketing industry, the heart of our marketing community and a centre of excellence for all things marketing. We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
Latest from MA Blog
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Behind-the-scenes Student Profile
We've decided to go behind-the-scenes to share some insight into who our Certificate students are, where they came from and where they're going next!
Read on to hear from Steve Knights at the Millennium Institute of Sport and Health and his thoughts about his recent study with us.
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Who's in with a chance to strike gold?
Finalists announced for the 2011 RSVP and Nexus Awards.
Latest MA News
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New Zealand's First Conferred With Chartered Status
29 November 2011 - The Marketing Association is proud to showcase the first of our Chartered Marketers and congratulates those who have attained this prestigious status.
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MA Website Ranks Third to Attract Highest Percentage of Business Managers or Executives
17 November 2011 - Marketing Association website ranks third in Nielsen's Marketing Intelligence NZ domestic traffic that attracts the highest percentage of Business Managers or Executives.
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Certificate of Digital Marketing, NEW for 2012!
07 November 2011 - The Marketing Association's current Certificate of eMarketing is in the midst of an upgrade and name change, ready for re-launch in time for semester one of 2012.
Latest from the Resource Centre
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If You Fail to Plan... You Plan to Fail
23 January 2012 - Everyone in business knows that it is good advice to write a plan. Yet many of us don't know where to start and quickly get too busy at the beginning of each new year to set aside the time to get anything useful committed to paper, let alone actually implemented.
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Why Marketing Needs Objectives... Not Just Goals
13 January 2013 - Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn. All of those goals result in growing a company's net revenue and profitability. Seems pretty simple, but the way those business goals translate into objectives, specifically with marketing, is the secret sauce.
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Mobile Social Media: Top Apps, Deal Sites, and More
12 January 2012 - Social consumers people who are active on various social networking sites use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference.
Situations Vacant
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Tip Top National Business Development Manager - Events and Leisure
Take advantage of this outstanding opportunity to make your mark while planning and executing events and business development strategies for one of Tip Top's key portfolios.
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Senior Communications Adviser
This is a great opportunity for an experienced communications practitioner to join a fun and dynamic team that all live and breathe Auckland's vision of becoming the world's most liveable city.
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Category Manager (Route) − Tip Top
This is one great opportunity that calls for an outstanding category manager. Channel your commercial acumen and influencing skills and truly make your mark, in the strategic management of product groups to drive Tip Top's success in the route market.
Get Removed
We keep Do Not Call and Do Not Mail lists so responsible marketers will only contact willing consumers. Add yourself to a listUpcoming Events
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Network of Executive Marketers - Auckland
Auckland
An exclusive breakfast session with Andrew Kordek, formerly responsible for the strategy, execution, and analysis of email marketing at Groupon, the fasting growing company of all time.
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Network of Executive Marketers - Wellington
Wellington
An exclusive session with Andrew Kordek, formerly responsible for the strategy, execution, and analysis of email marketing at Groupon, the fasting growing company of all time.
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2011 RSVP & Nexus Awards
Auckland
New Zealand's only awards that showcase the very best in insight-driven marketing initiatives that generate a measurable response to drive unprecedented results.
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Certificate of Direct Marketing, Christchurch Saturday semester one
Christchurch
Completed over 5 Saturdays, one per month, starting 25 August 9.00am - 4.00pm.
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Certificate of Direct Marketing, Auckland Tuesday semester one
Auckland
Completed over 16 weeks, starting Tuesday 28 February from 6.00pm - 8.30pm.