The Marketing Association is the industry body for marketing, supported by our Principal Business Partners New Zealand Post, Ipsos and IBM.
We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
We're here to help our members stay on the right side of the many laws that affect marketing and marketers.
In simple terms, sex in advertising is specifically designed to arouse interest in a particular product, service or brand, but does sex still sell?
Misleading ads can have far reaching implications for advertisers. What we can learn from the recent Godfrey Hirst and Cavalier Bremworth case?
Customers are increasingly spending the majority of their time interacting with their phone. How do you use mobile advertising to market to consumers?
Social Media MYTH: Too much content will give away your secrets; a list of ingredients doesn't make someone a chef.
Moments of truth don’t occur that often during a customer life cycle - let’s ensure we can make good use of them
Showcasing products - are you guilty? Debra Hall discusses why shopping in real shops is NOT on the way out! http://ow.ly/BoZGy
New on the MA Blog-Stepping up to the challenge:The CMOs role in driving collaboration at the top table http://ow.ly/Bp5gY
Misleading ads: Time to rethink how you qualify your advertising claims - great article on the MA Blog! http://ow.ly/BuqKE