The Marketing Association is the industry body for marketing, supported by our Principal Business Partners New Zealand Post, Ipsos and IBM.
We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
Leading Direct Marketing authorities present a mix of case studies and presentations which showcase thought leadership, innovation and success.
In simple terms, sex in advertising is specifically designed to arouse interest in a particular product, service or brand, but does sex still sell?
Misleading ads can have far reaching implications for advertisers. What we can learn from the recent Godfrey Hirst and Cavalier Bremworth case?
Customers are increasingly spending the majority of their time interacting with their phone. How do you use mobile advertising to market to consumers?
Social Media MYTH: Too much content will give away your secrets; a list of ingredients doesn't make someone a chef.
Moments of truth don’t occur that often during a customer life cycle - let’s ensure we can make good use of them
How connected are New Zealanders? Advice from our Experts at TNS http://ow.ly/AVl9X
Digitalisation and Privacy Law - the Experts at Simpson Grierson discuss how these work together http://ow.ly/AVo7k