The Marketing Association is the hub of New Zealand's marketing industry, the heart of our marketing community and a centre of excellence for all things marketing. We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.
Latest from MA Blog
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Behind-the-scenes Student Profile
We've decided to go behind-the-scenes to share some insight into who our Certificate students are, where they came from and where they're going next!
Read on to hear from Steve Knights at the Millennium Institute of Sport and Health and his thoughts about his recent study with us.
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Who's in with a chance to strike gold?
Finalists announced for the 2011 RSVP and Nexus Awards.
Latest MA News
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New Zealand's First Conferred With Chartered Status
29 November 2011 - The Marketing Association is proud to showcase the first of our Chartered Marketers and congratulates those who have attained this prestigious status.
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MA Website Ranks Third to Attract Highest Percentage of Business Managers or Executives
17 November 2011 - Marketing Association website ranks third in Nielsen's Marketing Intelligence NZ domestic traffic that attracts the highest percentage of Business Managers or Executives.
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Certificate of Digital Marketing, NEW for 2012!
07 November 2011 - The Marketing Association's current Certificate of eMarketing is in the midst of an upgrade and name change, ready for re-launch in time for semester one of 2012.
Latest from the Resource Centre
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Be careful when comparing!
02 February 2012 - A recent decision from the Advertising Standards Authority ( ASA) in the United Kingdom highlights the need to be clear with any comparisons made when advertising a product. A complaint was upheld as the ad created a misleading impression about the results of a survey comparing two products.
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If You Fail to Plan... You Plan to Fail
23 January 2012 - Everyone in business knows that it is good advice to write a plan. Yet many of us don't know where to start and quickly get too busy at the beginning of each new year to set aside the time to get anything useful committed to paper, let alone actually implemented.
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Why Marketing Needs Objectives... Not Just Goals
13 January 2013 - Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn. All of those goals result in growing a company's net revenue and profitability. Seems pretty simple, but the way those business goals translate into objectives, specifically with marketing, is the secret sauce.
Situations Vacant
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Business Development Manager
Our client is a dynamic New Zealand company operating in the fast-paced advertising world. This role will focus on the Lower South Island market and ideally be based in Dunedin.
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Business Development Manager - Global Technology Brand
If you are passionate about commercial technology this might be the next big opportunity for you.
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Digital Executive
We are looking for an individual who has had strong digital marketing experience. Our client has ambitious growth objectives and is looking to streamline their marketing strategy through the online channel. Therefore they need someone to join their team to make the online domain their own!
Get Removed
We keep Do Not Call and Do Not Mail lists so responsible marketers will only contact willing consumers. Add yourself to a listUpcoming Events
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Northern Regional Event - March
Auckland
Northern Regional Event - March
Monday 12 March, 4.00pm - 6.00pm -
Network of Executive Marketers - Auckland
Auckland
An exclusive breakfast session with Andrew Kordek, formerly responsible for the strategy, execution, and analysis of email marketing at Groupon, the fasting growing company of all time.
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Network of Executive Marketers - Wellington
Wellington
An exclusive session with Andrew Kordek, formerly responsible for the strategy, execution, and analysis of email marketing at Groupon, the fasting growing company of all time.
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2011 RSVP & Nexus Awards
Auckland
New Zealand's only awards that showcase the very best in insight-driven marketing initiatives that generate a measurable response to drive unprecedented results.
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Certificate of Direct Marketing, Christchurch Saturday semester one
Christchurch
Completed over 5 Saturdays, one per month, starting 25 August 9.00am - 4.00pm.