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  • New best practice guidelines for social media marketing 18 May 2012

    Weve been working with the Network of Digital Marketers for some time to produce best practice guidelines for social media marketing. Now we want your feedback!

  • Judges Announced - TVNZ NZ Marketing Awards 07 May 2012

    An elite team of leading senior marketers and CEOs have been secured to decide who will walk home victorious, ensuring their positioning amongst New Zealands marketing greats at the 2012 TVNZ-NZ Marketing Awards

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  • MA Chairman's Report to Members 02 Apr 2012

    29 March 2012 - 2011 was an interesting year. They say theres an old Chinese curse though evidence suggests its actually just an English turn of phrase that says may you live in interesting times, and we in the marketing community, and in New Zealand, have certainly been through some interesting times recently.

  • MA BOARD AND COMMITTEE ELECTION RESULTS 02 Apr 2012

    02 APRIL 2012 - The Marketing Association is extremely fortunate to have the support of dozens of volunteers on its Board and Regional and Special Interest Group Committees. The time, talent and skills of these people are a greatly-valued resource. Thanks to everyone already on committees, congratulations to those who are newly-elected, and commiserations to those who missed out this time. Please do try again next year when there will be more vacancies.

  • MA Elections: Voting goes online in 2012 06 Mar 2012

    For the first time voting for the MAs Board and Regional and Special Interest Group committees will be online through a service provided by Electionz, who will contact all voting members on Friday 9th March with a PIN number to use when logging in to cast their votes.

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  • The Effective Integration of Market Research and Data Driven Marketing 15 May 2012

    This paper outlines how market research and data driven marketing can effectively be brought together. Both are essential tools to meet the challenges that marketers face when trying to understand their market and to service their customers. The pros and cons of both methods are outlined followed by an approach to data fusion. Several methods are available to integrate market research and data driven marketing while retaining the fundamental, essential anonymity of individuals. These methods are illustrated through examples within businesses.

  • Simply Averages 15 May 2012

    This paper outlines how market research and data driven marketing can effectively be brought together. Both are essential tools to meet the challenges that marketers face when trying to understand their market and to service their customers. The pros and cons of both methods are outlined followed by an approach to data fusion. Several methods are available to integrate market research and data driven marketing while retaining the fundamental, essential anonymity of individuals. These methods are illustrated through examples within businesses.

  • Marketing Association Political Update - March 2012 21 Mar 2012

    21 March 2012 - Political Update is a free service for members of the Marketing Association. In this issue, read updates on Consumer Law reform, the Credit Reporting Privacy Code, a State-run Do Not Call service, an all-encompassing Alcohol Code, and the potential implications of the European Data Protection Framework.

Situations Vacant

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  • Marketing Information Analyst | Loyalty New Zealand 18 May 2012

    Working alongside our partners and our Insights team, you will be responsible for extracting, analysing and presenting data for campaigns, as well as timely and accurate regular reporting.

  • Key Account Manager | Retail | Loyalty New Zealand 18 May 2012

    Reporting to the Head of Customer Engagement, you will be responsible and accountable for the relationship management, strategic and business development for a group of leading Fly Buys Partner.

  • Marketing Assistant 14 May 2012

    Seeking a Marketing Assistant who has a minimum of 2 years experience to work within our Development team. This is a close knit,high performing team who are responsible for large scale development projects.

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