The Regulatory Resource Centre, proudly sponsored by Simpson Grierson, offers specialist regulatory and legislative resources and advice, including a one stop shop to all the MAs Codes of Practice and Best Practice Guidelines. MA members have access to our Advice Line as well so if you have any questions regarding self regulation and legislative requirements please Contact Us queries through or call us on 0800 347 328.
Advice on the use of Anzac in association with commercial activity. Please read the attached guidelines to minimise the risk of committing an offence under the Act.
The Privacy Act 1993 deals with the collection, storage and use of personal information about identifiable individuals and therefore principally affects consumer marketing.Everyone in the organisation who handles personal information should have an understanding of the Information Privacy Principles and the objectives of the Privacy Act generally.
The Marketing Association's Data Advisory Network (DAN) have designed the 6 Guiding Principles for Direct Marketing Data
The Marketing Association's Network of Digital Marketers has designed 6 Guiding Principles for Email Marketing to safeguard people from receiving unwanted, erroneously labelled, or intentionally deceptive email.
The Marketing Association has designed 6 Guiding Principles for Fax Marketing to safeguard receivers from getting unwanted, unsolicited marketing communications via their fax machines.
This document outlines guiding principles for mobile marketing in New Zealand and is complementary to the Unsolicited Electronic Messages Act 2007 (UEM).
Looking for new sources of quality data? Have you heard of the term data pooling? The DAN executive has developed Data Pooling Privacy Guidelines to assist New Zealand organisations should they wish to enter into a data pooling collective.
This document outlines guiding principles for Search Engine Marketing (SEM) in New Zealand.
All marketers are expected to comply with the principles set out in the Code. The compliance guide sets out actions which can help achieve compliance with the principles. This code was developed by the Marketing Association and the Advertising Standards Authority (ASA).
The unaddressed mail distribution industry, represented by the Marketing Association, has developed a Code of Practice to help ensure that the integrity of unaddressed mail as a marketing tool is maintained and strengthened. All marketers are expected to comply with the principles set out in the Code.
This Code of Practice and Guidelines has been developed by the Marketing Association for the purpose of promoting best practice by those engaged in telephone marketing. It has the full endorsement of the Telecommunications Users Association of New Zealand (TUANZ).
The transfer of data from one location to another happens every day within organisations. Methods range from one-off delivery of data on a CD from one company to another, through to real time delivery of information over the Internet. Given this, the data needs to be adequately protected when it is transferred.