About Us
The Marketing Association officially came into being on 25 February 2005, having initially been established in 1974 as the New Zealand Direct Marketing Association. The Association’s purpose is to encourage and develop the highest standards of measurable marketing in New Zealand.
The Association’s commitment to its members is to:
- provide leadership and governance to the Marketing industry
- provide quality training and learning opportunities
- provide Marketers with a communication vehicle and a network of Marketing peers
- acknowledge best practice in the Marketing industry through a comprehensive Awards programme
- proactively spearhead and manage industry issues which require lobbying and regulatory advice on behalf of members
- endorse best practice in marketing through robust Accreditation
- encourage member growth by providing vital business support
- foster close relationships with affiliated industry bodies
As the business organisation for New Zealand's Marketers, the Marketing Association has members ranging from the country's largest corporates to individuals – approximately 4,000 Marketing professionals - and is committed to stimulating business success through best practice marketing.
If you’d like to enjoy the benefits of Marketing Association membership, you can find out about joining by clicking here or email us if you have any specific questions.
If you’d like to contact someone at the Marketing Association, please go to our Staff Directory, or if you have any questions about the site, please feel welcome to use the online feedback form.
The Marketing Association’s Objectives
Education: To promote an environment in which users of marketing and their suppliers will develop the necessary marketing skills, and to help identify and seize opportunities which will enable their business to flourish.
Best Practice: To assist Members to understand consumer and business customer needs and concerns regarding marketing, and to confirm that Members respect and act on those needs and concerns.
Self-Regulation: To promote a self-regulatory environment with government, legislators and other stakeholders, and uphold to all Marketers the Codes of Practice adopted by the Marketing Association and the Advertising Standards Authority.
Operations: To establish the Marketing Association as the leading resource for assistance in understanding and applying new technologies in marketing.
All Marketing Association members must read and agree to abide by the rules of the Marketing Association.
Marketing Association Charter
To simply and clearly articulate to Association Members and Prospective Members, Influencers, Partners and the Media the role of the Marketing Association in representing, fostering and growing the true value of measurable marketing in New Zealand.
Marketing Association Charter