Best Practice Guidelines
The Marketing Association aims to develop best practice guidelines for all aspects of marketing in conjunction with it's Special Interest Groups - Agency Council, Data Advisory Network, and eMarketing Network. These guidelines are to promote industry-wide best practice and ethical conduct to ensure consumers continue to have confidence in marketing.
Here is a list of current guidelines developed (click on the name to download the PDF):
Best Practice Guidelines for Mobile Marketing - New September 2008
The Marketing Association's eMarketing Network (eMN) have developed these guidelines for marketers to be in legal compliance and to provide a best practice experience for consumers.
Data Transfer Standards - New April 2008
The transfer of data from one location to another happens every day within organisations. Methods range from one-off delivery of data on a CD from one company to another, through to real time delivery of information over the Internet. Given this, the data needs to be adequately protected when it is transferred.
Best Practice Guidelines for Email Marketing
Six guiding principles, updated by the eMarketing Network to comply with the Unsolicited Electronic Messages Act 2007, to safeguard people from receiving unwanted, erroneously labelled, or intentionally deceptive email.
Standards for Search Engine Marketing
Industry standards on the use of Search Engines for marketing purposes with the aim to aid consumer confidence in the search engine's ability to deliver accurate and relevant results.
Best Practice Guidelines for Fax Marketing
6 Guiding Principles to safeguard receivers from getting unwanted, unsolicited marketing communications via their fax machines.
Best Practice Guidelines for Direct Marketing Data
The Marketing Association’s Data Advisory Network (DAN) have designed the 6 Guiding Principles for Direct Marketing Data to provide data managers with guidelines to ensure personal information used for marketing purposes is collected, managed and maintained in accordance with best practice standards.
NZ Privacy Guidelines for Data Cooperatives
Looking for new sources of quality data? Have you heard of the term data pooling? The DAN executive has developed Data Pooling Privacy Guidelines to assist New Zealand organisations should they wish to enter into a data pooling collective.
Do Not Mail and Do Not Call Service
Do you receive direct mail, telemarketing calls or faxes to your home fax number that you wanted stopped? Find out here how you can stop unwanted communication to your home.
Do Not Mail and Do Not Call Service
A guide for direct buying from home by Mail, Telephone or Internet
More and more people are buying goods and services direct from their homes—by mail, by phone and the internet. You may see an advertisement which invites you to respond to a catalogue, coupon, card, telephone number or website. So what are the benefits of shopping from home, and what are your safeguards?
The Marketing Association has put together a guide for direct buying from home by Mail, Telephone or Internet - to download the guide, please click here
A guide for direct buying from home by Mail, Telephone or Internet
Do Not Call List, Do Not Mail List and Deaths Index for Database and List Managers
This is important to all Database & List Managers who are wanting to maintain ethical direct marketing practices.
Do Not Call List, Do Not Mail List and Deaths Index for Database and List Managers