The E-Code

A proven collection of simple and effective ways to make money online by Internet superstars The E-Code reveals 47 simple ideas by 32 Internet superstars that anyone can use to make money on the Internet right now and with only e-mail.

Author: By Joe Vitale & Jo Han Mock
ISBN: 0471718556
Type: Paperback
No of pages: 284
Publisher: John Wiley and Sons Ltd
Publication date: 1 May 2005

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The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Marketing Association Staff Review - This is an eye-opening book. It encourages you to view advertising and PR in a different light. It's got lots of interesting case studies but it still leaves you a bit pessimistic about their whole approach. Worth a read. [Tania McBeth - Senior Manager - Marketing & Comms]

Author: Laura & Al Ries
ISBN: 0060081988
Type: Hardback
No of pages:
Publisher: HarperInformation
Publication date:

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Leap!: a Revolution in Creative Business Strategy

"Drawing on dozens of firsthand case studies, Bob Schmetterer shares Euro RSCG's secret recipe for creating great brand experiences. Bob shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns.

Author: Bob Schmetterer
ISBN: 0471229172
Type: Hardback
No of pages: 256
Publisher: John Wiley & Sons, Incorporated
Publication date: 1 January 2003

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Truth, Lies, and Advertising

New Advertising and the Art of Account Planning

Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach's Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of Chiat/Day once described as "the best new business tool ever invented." Despite this enthusiasm, account planning remains shrouded in mystery. Is it, as Chiat suggested, merely a tool for attracting new clients? Or is it, as many critics have suggested, no more than traditional consumer research dressed up in new clothes?

Author: Jon Steel
ISBN: 0471189626
Type: Hardback
No of pages: 320
Publisher: John Wiley & Sons Canada, Limited
Publication date:

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Hey Whipple, Squeeze This

A Guide to Creating Great Ads

Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposeacute;, Hey Whipple, Squeeze This is both an insider's guide to writing great ads and an unapologetic send up of all that's heavy-handed, dim-witted, and ineffectual in the industry.

Author: Luke Sullivan
ISBN: 0471281395
Type: Paperback
No of pages: 304
Publisher: John Wiley & Sons, Incorporated
Publication date: 1 April 2003

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Twenty Ads that Shook the World

The Century's Most Comprehensive Advertising and How It Changed Us All

James Twitchell takes an in-depth look at the ads and ad campaigns - and their creators - that have most influenced our culture and marketplace in the twentieth century. Nike's "Just Do It," Clairol's "Does She or Doesn't She?," Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world-these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Author: James B. Twitchell
ISBN: 609807234
Type: Paperback
No of pages: 229
Publisher: Crown Publishing Group
Publication date: 1 December 2001

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Guerrilla Teleselling

New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person

Guerilla Teleselling is an excellent guide for anyone in sales - whether a rookie or a seasoned professional. Packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via email and the Internet.

Author: Orvel Ray Wilson, Mark S A Smith & Jay Conrad Wilson
ISBN: 471242799
Type: Hardback
No of pages: 304
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1 September 1998

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Buzz: Harness the Principles of Influence and Create Demand

This book provides some useful insights into how technology and social changes have reduced the importance of advertising and magnified the impact of person-to-person chatter. Lots of examples, anecdotes and observations on current events help keep it relevant to contemporary business.

Author: Marian Salzman, Ira Matathia & Ann O'Reilly
ISBN: 471273457
Type: Hardback
No of pages: 256
Publisher: John Wiley & Sons, Incorporated
Publication date: 1 April 2003

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Ogilvy on Advertising

If you are interested in learning how to produce better ads or how to spend your advertising dollars more effectively, this is the book for you. David Ogilvy clearly describes what makes great headlines, body copy, and layout... and how to make television campaigns that sell. You'll find throughout this book some of Ogilvy's own ads... and he's not afraid to list his faults as a learning experience for us all!

Author: David Ogilvy
ISBN: 1853751960
Type: Paperback
No of pages: 223
Publisher: Prion
Publication date: 1 October 1995

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Creative Leaps

10 Lessons in Successful Advertising Inspired at Saatchi & Saatchi

This is a first-hand insight into the workings of Saatchi & Saatchi and it reveals the strategies, the creative thinking and the stories behind some of their most successful advertising campaigns in Australasia.

Author: Michael Newman
ISBN: 470820837
Type: Hardback
No of pages: 250
Publisher: John Wiley & Sons, Incorporated
Publication date: 1 May 2003

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Branded?

What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. This illustrated book takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.

Through a series of snapshots of the products or advertisements of key companies such as Coca-Cola, Levi's and McDonalds, Branded? focuses on the links between brand and consumer behaviour, decoding hidden messages and analysing marketing strategies.

Author: Gareth Williams
ISBN: 1851773258
Type: Hardback
No of pages: 96
Publisher: V & A Publications
Publication date: 1 January 2001

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Customer Response Management Handbook

Building, Rebuilding, and Improving Your Results

From the Publisher:
The Customer Response Management Handbook is your one-stop reference for building, rebuilding and improving all non face-to-face methods of communication management. By focusing especially on telephony-based media (phone, fax, email, e-commerce, wireless communications, VOIP, etc.), Darlene Richard presents a provocative selection of ideas to help you think through the 'whys' of successful customer response management and demonstrates that this success will never rest only on the associated technology but also on the associated people.

Author: Darlene D Richard
ISBN: 007470978X
Type: Paperback
No of pages: 250
Publisher: McGraw-Hill Professional Publishing
Publication date: 1 January 2003

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One to One, B2B

One-to-one marketing gurus Don Peppers and Martha Rogers focus on how organisations will either rise or fall on the basis of their abilities to cultivate one-to-one relationships with their customers in business-to-business environment.

Using five detailed case studies, the profiles developed and the general approach to problem solving is so analytical and comprehensive that all but the most experienced B2B managers and executives may find the material daunting.

Author: Don Peppers & Martha Rogers
ISBN: 1841123129
Type: Paperback
No of pages: 368
Publisher: Capstone Publishing
Publication date: 1 November 2001

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The One to One Manager

Real-world Lessons in Customer Relationship Management

Learn from the pioneers of Customer Relationship Management. Go behind the scenes and discover the challenges and solutions encountered by managers focusing on one-to-one initiatives.

Filled with in-depth interviews with executives on the front lines of the one-to-one revolution, this books is based on more than two dozen case histories from companies around the world.

Author: Don Peppers & Martha Rogers
ISBN: 038550229X
Type: Paperback
No of pages: 288
Publisher: Doubleday Publishing
Publication date: 1 January 2002

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Purple Cow

Transform Your Business by Being Remarkable

Seth Godin says, "My goal in Purple Cow is to make it clear that it's safer to be risky - to fortify your desire to do truly remarkable things. Once you see that the old ways have nowhere to go but down, it becomes imperative to create things worth talking about."

The theme for Purple Cow is that for any new product to be successful, it has to stand out; in other words to be remarkable - like a purple cow in a field of white ones.

Marketing Association Staff Review - To be honest, I expected more from this book. When it first came out there was a lot of hype around it's release and I admit, I've been one of those who hadn't quite got there yet. Finally I pulled it off the bookshelf and spent a night reading and could probably summarise the key take-outs in about 5 lines. What Godin's got to say is important but ironically I don't think it is a purple cow itself. It is always good though to refocus ourselves on the factors that make good business sense and are the foundations of a good brand/product/service.[Tania McBeth - Senior Manager - Marketing & Comms]

Author: Seth Godin
ISBN: 159184021X
Type: Hardback
No of pages: 160
Publisher: Penguin Group (USA) Incorporated
Publication date: 1 May 2003

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Unleashing the Ideavirus

Stop Marketing at People! Turn your ideas into epidemics by helping your customers do the marketing for you

eMarketing pioneer, Seth Godin, turns the word 'virus' into something new and desirable - that thoughts are contagious in how they spread from customer to customer.

If you think of your idea as a virus, you can "infect" the marketplace by motivating customers to talk about your product. Seth stretches this metaphor to explain how to captivate powerful "sneezers" so they will spread the word. If you're into viral, buzz or word-of-mouth marketing, this is the book for you.

Author: Seth Godin
ISBN: 786887176
Type: Paperback
No of pages: 234
Publisher: Hyperion Press
Publication date: 1 October 2000

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Commonsense Direct Marketing

A previous speaker at one of our Marketing Today Conferences, Drayton's book - Commonsense Direct Marketing - offers practical yet entertaining information on direct marketing.

Author: Drayton Bird
ISBN: 749431210
Type: Paperback
No of pages: 392
Publisher: Kogan Page, Limited
Publication date: 1 August 2000

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