FEB 2007 - Kiwi Agencies in world’s top rankings
AIM Proximity has been ranked 7th in the world in the 2006 Won Report, and second in Australasia. Tequila\ Auckland is ranked 9th in the world and 3rd in Australasia.
The Won Report (www.wonreport.com) is a yearly analysis of the world’s major direct marketing and digital advertising awards, representing over 1000 award winners and hundreds of direct marketing agencies worldwide. Inaugurated in 2003, The Won Report is the benchmark for success at international and national direct marketing awards and is already viewed as the definitive ranking of direct marketing agencies,
Other NZ agencies featuring in the top 50 are OgilvyOne at #20, TBWA/Whybin (despite not specialising in direct) at #23 and Clemenger BBDO at #27.
Featuring in the Top 50 direct marketing campaigns of 2006 were :
OgilvyOne : Milkoholics Purina Friskies campaign - 2nd
AIM Proximity : “MINI Movies” – 13th
WRC : “Party Coruba Rum” – 16th
TEQUILA\ Auckland : “ASB Bank Bootscraper” – 26th
TBWA/Whybin : Adidas “Be the Ball” – 35th
Top Australian/New Zealand agencies are :
1. M&C Saatchi, Australia
2. AIM Proximity, NZ
3. TEQUILA\Auckland, NZ
4. Lowe Hunt, Australia
5. OgilvyOne, NZ
6. TBWA/Whybin, NZ
7. Clemenger BBDO, NZ
8. BMF, Australia
9. Rapp Collins, Australia
10. Ogilvy & Mather, Australia
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