AUG 2007 - Spam, spam, spam
Updated 13 Sept 2007
We have been told of many organisations who have been advised to contact all the individuals on their electronic database to reconfirm permission and whilst this action will certainly re-establish a fully compliant opt-in list, it will have two unpleasant side effects :
- It will swamp customers’ inboxes with opt-in requests, thereby creating a perceived spam-attack – the very thing we’re trying to avoid
- Human inertia will prevail, you will probably receive a response from less than 50% of your database, and you will be forced to send out even more campaigns to reconfirm permission – more perceived spam!
The Department of Internal Affairs’ Anti-spam Compliance Unit have reassured us that in the initial stages of the Act, they will be taking a pragmatic view. They are focused on eliminating real spammers, not marketers who are doing their best to meet the requirements of the Act.
If you are in doubt about what you need to do to comply, here are some useful links :
And if you’re a member of the Marketing Association, you’re welcome to email Keith Norris to obtain individual advice/guidance.
ISP Spam Code of Practice Launched
Joint Media Release
September 5, 2007
InternetNZ (The Internet Society of New Zealand Inc), the TCF (Telecommunications Carriers’ Forum), the Marketing Association, and ISPANZ (The ISP Association of New Zealand) are pleased to announce the release of the ISP Spam Code of Practice.
The Code outlines Internet Service Provider commitments in the fight against spam, under a self-regulatory model. It establishes best practices and procedures relating to spam email including spam complaint handling procedures. Click here for more details
Media Seeks Marketing Association's Views on Anti-spam Law.
Click on the links below to read, watch and hear about what's been happening this week on the new anti-spam act.
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