OCT 2007 - Protecting the Silverware (and the Sponsors): The Major Events Management Act 2007
As published by Chapman Tripp
As one Rugby World Cup campaign reaches its culmination in France, the rules for the next one – the commercial sponsorship campaign when New Zealand hosts the Cup in 2011 – are already being set in place. Parliament has now passed the Major Events Management Act, designed to prevent ambush marketing and to enhance the rights of event organisers and official sponsors for that 2011 Cup and for other large-scale events hosted in New Zealand.
In this issue of Counsel we look at the new rules brought in by the Act and consider how they may be applied in practice.
Send this page to a friend
This page was printed from The Marketing Association Website (http://marketingassociation.org.nz/cms/News/3990)
© 2005 - ALL RIGHTS RESERVED
