OCT 2007 - 2007 International ECHO AWARDS: TBWA Whybin & TEQUILA, AIM Proximity and OgilvyOne are NZ’s Winners
The Direct Marketing Association (DMA) last night presented its 2007 International ECHO Awards. Reflecting multichannel direct marketing’s growing influence on the global marketing landscape, DMA presented a total of 130 ECHO awards to multichannel direct marketing campaigns from the US and 37 other nations.
Of the record-breaking 1,124 campaigns submitted for the 2007 ECHO Awards, this year, six campaigns were honored with special awards. In addition, 24 campaigns were honored with Gold ECHOs, 51 with Silver ECHOs, and 55 with Bronze.
Exactly 650 entries filled five of the categories introduced just this year: email and instant messaging, mobile, search engine marketing, Web advertising, and Web development. Coming back for a return engagement were: alternative/insert media, catalog, direct mail, print, telemarketing, TV/video/radio, and “other.”
The 2007 awards were entered, categorized, judged, and presented in a dozen primary business categories. Eleven (11) winners went to nonprofit campaigns.
Hosted by “Deal or No Deal” emcee and comedian Howie Mandel, last evening’s awards were presented at a gala at Chicago’s historic Union Station during the DMA07 Exhibition & Conference, the six-day marketing event of the year, which concludes tomorrow at McCormick Place West.
"The campaigns that we honored with ECHO Awards excel across the board — in creative, strategy, and quantifiable results,” said Mitchell Lieber, president of Lieber & Associates and chairman of the DMA International ECHO Award Committee. “Among the winners, there are outstanding integrated campaigns, great direct mail, and very smart employment of data and digital media — and they all produced impressive results. Our winners represent the ideals of ECHO — the best direct marketing principles applied to all of today's channels in smart ways. In winners we often see very intelligent strategies, executed with beautiful creative as well as cutting-edge analytics and technology to produce advertising that moves the meter. These ECHO honorees — from every corner of the globe — have truly produced the best direct marketing in the world. These ECHO-winning campaigns are proven to have the power to change a business. They are great work — that works great.”
The 2007 ECHO Awards were presented to campaigns from 26 countries: Argentina, Australia, Austria, Brazil, Canada, Czech Republic, Denmark, Germany, India, Ireland, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Portugal, Romania, Spain, South Africa, Sweden, the UAE, the UK, and the US.
Click here for a full list of winners.
GOLD
Business-to-Business
Business and Consumer Services
Client: TBWA Whybin & TEQUILA — Auckland, New Zealand
Agency: TEQUILAAuckland — Auckland, New Zealand
Campaign: Apology (Unreserved)
SILVER
Consumer
Financial Products and Services
Client: ASB Bank — Auckland, New Zealand
Agency: TEQUILAAuckland — Auckland, New Zealand
Campaign: Goodbye Landlord
BRONZE
Business-to-Business
Business and Consumer Services
Client: Yellow Pages — Auckland, New Zealand
Agency: Aim Proximity — Auckland, New Zealand
Campaign: Yellow Pages Call Monitoring
Consumer
Publishing/Entertainment
Client: The Press — Christchurch, New Zealand
Agency: Aim Proximity — Auckland, New Zealand
Campaign: Tabloid Thesis
Consumer
Retail/Direct Sales
Client: Nestlé Purina Petcare Ltd — Auckland, New Zealand
Agency: Ogilvyone — Auckland, New Zealand
Campaign: Friskies G.U.T.S
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