NOV 2007 - Opportunities Widen for Ads on Social Sites
The two biggest social-networking websites are intensifying their commercial efforts to try to turn their popularity into more revenue.
Facebook plans to announce tomorrow that it will start letting advertisers interact with users even when they aren’t on the Facebook site, giving outside companies including movie services and studios a way to market and sell services, such as letting people watch films, within Facebook, and allowing for more targeted advertising, according to people familiar with the matter.
Meanwhile, MySpace site plans to lower the bar for buying ads, today announcing a self-service way for users such as bands, politicians and small businesses to buy advertising on the site.
The two sites let people create personal pages where they can post photos, plan events and publish information about themselves. But their revenue has come mainly from display ads from big advertisers and letting those advertisers create pages of their own within the sites. Facebook plans to give its users the option to let Facebook track their activity on advertisers’ Websites outside of Facebook and share it with their friends, and to begin allowing marketers to place more highly targeted ads on Facebook.
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