DEC 2007 - Marketing Association Appoints New CEO
Chairman of the Board of the Marketing Association, Simone Iles, is pleased to announce the appointment of Sue McCarty as new Chief Executive of the Association, taking over the leadership next month.
Iles welcomes McCarty to the role on behalf of the board, noting that the appointment heralds a new era of leadership with “focus on fostering the understanding and practice of marketing as a driver of profitable business in the NZ economy.”
McCarty joins as an experienced and highly respected marketer, having been in the industry for over 20 years, primarily in the IT and Telecommunications sector globally. She served on the senior management team with EDS in the UK and Europe, then worked for Telecom NZ and Netway, being appointed the General Manager of esolutions, the global e-commerce alliance between Telecom NZ, EDS and Microsoft in 2002.
McCarty is a passionate marketer who states that she “welcomes the responsibility of being the voice of marketing in New Zealand, on behalf of marketing professionals and all New Zealand business, and having the opportunity to lead the Association through the next stage of its evolution, building on the successful platform that already exists”.
Her vision for the Marketing Association is for it to become a key business facilitator with an essential competitive edge for businesses of all sizes and at all stages of evolution in New Zealand, and to provide a level of leadership, education and encouragement for all members to be recognised on the world’s stage as innovative marketers. She looks forward to championing the value of excellence in marketing in New Zealand.
She replaces outgoing Chief Keith Norris, who has successfully led the organisation through a period of extensive growth. During Norris’ 16 year tenure the Association has grown exponentially, with the focus being on education, communication and regulation. It is now recognised and respected as one of New Zealand’s leading business organisations whose opinions are regularly sought by both the media and government.
The Marketing Association has approximately 4 000 members and over 400 organisations, ranging from the country’s largest corporates to professional individuals, running approximately 160 events annually with a commitment to stimulating business success through best marketing practice.
McCarty is looking forward to broadening the learning opportunities that already exist. She views the Marketing Association as a key educator of business through providing learning opportunities as well as through proactive communication of marketing trends, case studies and legislative/regulatory information. McCarty considers the provision of practical business tools and marketing research as invaluable in ensuring that marketing practitioners are recognised as professionals with a focus on profitable business growth.
The Marketing Association will not lose Norris’ many years of experience entirely as he will assume a seat on the Board and remain actively involved in self-regulatory activities and the Marketing Association’s newly launched Advisory Service.
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