MAR 2008 - A New Era in Unaddressed Mail
Reachmedia, the new joint venture business between New Zealand Post Limited and Salmat Limited, began operation this week, providing efficient unaddressed mail services throughout New Zealand.
Reachmedia brings together Letterbox Channel and Deltarg Distribution Systems, former subsidiaries of New Zealand Post and Salmat respectively. The two companies are equal shareholders in Reach Media New Zealand Limited, a company formed in late 2007 after the Commerce Commission gave clearance to the joint venture proposal.
Reachmedia Chairman Peter Boyle, of Salmat, says the launch of the new business begins a new era for unaddressed mail services in New Zealand.
“There is huge potential for growth in the use of unaddressed mail for communication with consumers and businesses.” says Mr Boyle. “Reachmedia will work closely with existing clients to improve their return on business goals and objectives. Our experienced staff and the proven expertise in campaign planning inherited by Letterbox Channel and Deltarg will provide the flexibility to ensure the unaddressed mail channel is a simple, and highly effective, tool for our clients.”
Reachmedia Chief Executive Officer Paul Forno says, “We are very excited to launch Reachmedia. We are confident of our ability to grow and we will achieve this by doing things differently to meet evolving market needs. Reachmedia is about constantly challenging the way we operate in the advertising market.”
“Reachmedia’s combined strength and forward-looking approach enables it to offer technology advantages, transport efficiencies and the widest reaching single supplier network in the urban market,” says Mr Forno. “Reachmedia is able to target clients’ sales activity according to consumer preferences, through the company’s leading national and Trans-Tasman consumer research insights.”
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