APR 2008 - If You Post More Than 300 Pieces Of Mail At Any One Time, Then You Will Need To Read On!
From July 1 this year, New Zealand Post SendRight™ Accurate Addressing Programme will have significant impact for businesses who use bulk mail. SendRight™ will not only help ensure that your mail reaches its intended recipient and that it gets there on time, this focus on address quality will brings some huge benefits, especially to those in Marketing.
As well as significant savings in mailing costs, good quality address data will result in your mail being received by the right person, at the right time. It will reduce return to sender incidents, minimising wastage and enabling your direct marketing efforts and prospect selection to be far more effective. A perfect way to help maximise your marketing budgets and get more bang for your buck!
From July next year, your level of bulk mail discount could change, as it will be calculated against the level of your database accuracy. AddressWorks, the leading SendRight™ Certified partner, is assisting New Zealand businesses, by providing some smart technology tools free of charge to help make the transition to more accurate, efficient addressing easier.
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