APR 2008 - ANZA Welcomes New President
The Association of New Zealand Advertisers (ANZA) has elected a new President, Sonya Crosby, National Manager of the New Zealand Post Mail Marketing Service.
ANZA provides a collective voice in dealing with government, media, advertising agencies and other organisations integral to the advertising industry. Members represent the top 100 advertisers within New Zealand and the majority of national brand advertising.
Ms Crosby has been a member of the ANZA Council since 2006 and was unanimously elected by ANZA members. She steps into the shoes of departing President Alison Sykora (Vodafone), and will continue to help guide the strategic development of the association and support Executive Director Jeremy Irwin.
She says, “I’m delighted to be working with Jeremy and the ANZA Council to continue the outstanding work that Alison Sykora and her predecessors have started. ANZA is a hugely respected group both nationally and internationally through the World Federation of Advertisers, and it’s a unique privilege to be working in the company of New Zealand’s top advertisers.”
Ms Crosby adds, “The advertising industry in New Zealand faces increasing demands, from pressure to perform and be more measurable and effective in delivering bottom-line results, through to understanding the constantly changing environment around us.
“One of the key trends is in social responsibility and ANZA has played a major role in providing members with strong leadership and experience in dealing with issues that seek to protect our environment, people and sustainable business practices. What we do has to be for the benefit of New Zealand – and this is a core part of ANZA’s mission statement.”
About Sonya Crosby:
Sonya Crosby is the National Manager of the New Zealand Post Mail Marketing Service and has worked in the communications industry for the past 20 years. Her CV spans agency, client and media organisations including television (TV3), newspaper (as Director of the Newspaper Advertising Bureau) and internet (as General Manager of international recruitment group WorkingIn.com).
Sonya was with Saatchi & Saatchi in Auckland for more than four years and with McCann Erickson in Brisbane for a similar time. Adding to the diversity on the client side, Sonya worked in Sydney with a major telco provider managing media and investor relations and held a national sales and marketing position with major Australian industrial Brambles Industries.
About ANZA:
ANZA’s mission is to promote and advocate for an industry environment of free and legitimate commercial communication guided by industry self-regulation
ANZA has led the promotion of self-regulation and runs the LAPs (Liquor Advertising Pre-vetting System) and TAPs (Therapeutics Advertising Pre-vetting System), ensuring that advertising meets the industry codes of practice well before reaching New Zealanders.
Members from all major national brands are represented within ANZA and the governing Council works hard to ensure members have a high level of understanding of issues and access to useful resources and information. The recent Strategic Management Workshop, conducted for ANZA members, was a huge success and reflects the thought leadership position that ANZA is known for.
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