APR 2008 - Nielsen Online Appoints Dawn D'Cotta as Marketing Manager, Pacific and South East Asia
Auckland, 14 April 2008 – Nielsen Online, a service of The Nielsen Company, has appointed Dawn D’Cotta as Marketing Manager, Pacific and South East Asia.
Ms. D’Cotta comes to Nielsen Online with several years of marketing experience in the IT industry and will be responsible for driving the company’s marketing strategies in the two regions. Based in Sydney, Australia, she will develop and roll out marketing communications programs to support client retention, sales growth, market expansion, and brand awareness in Nielsen Online’s Pacific and Southeast Asian markets, with a particular focus on media relations.
“With relevant experience, in Australia, New Zealand and throughout South East Asia, Dawn will be a great addition to our organisation,” said Mark Ottaway, Vice President of Regional Services for Asia Pacific. “With her insights and experience in the regional marketing landscape, we are confident she will extend Nielsen Online’s share-of-voice and exposure across the region.”
Megan Clarken, Managing Director, Pacific, Nielsen Online is delighted to have Ms. D’Cotta’s support in the region, and added, "Dawn’s strong background will play an important role in Australia and New Zealand. This is an exciting time for us as we prepare to launch a number of initiatives, and a vibrant and closely integrated marketing strategy is vitally important to achieving success with our strategy.”
Most recently, Ms. D’Cotta was Marketing Communications Manager at Space-Time Research, a global business intelligence solution provider, where she managed media relations, conferences and events. Previously, she held a number of marketing roles including Marketing Manager for Advanced Digital Information Corporation (now Quantum) where she managed a comprehensive marketing communications program and worked with sales and channel teams throughout Asia.
Ms. D’Cotta holds an MBA in International Business from Central Queensland University and a Marketing and Electronic Commerce degree from Deakin University.
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their
Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (Nielsen Online, which is comprised of NetRatings and BuzzMetrics), mobile insight (Nielsen Mobile), trade shows, and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit,
www.nielsen.com.
Send this page to a friend