JUL 2008 - Hot UK Talent Joins Mail Marketing Service Team
Auckland, 17 June 2008 – New Zealand Post Mail Marketing Service welcomes Adrienne Dunlop, who has joined the MMS team as Account Director in the Auckland office.
Fresh from the UK, Adrienne brings 15 years’ senior experience in sales and marketing roles within the media and entertainment industry.
Adrienne spent seven years with EMI Records UK, where she ran the commercial markets division and worked directly with international film studios, TV companies and major agencies on exploring new revenue streams for entertainment content across integrated media channels. She has worked on many major campaigns for clients including Vodafone, Cadbury, Unilever, Opel and iTunes.
Prior to moving to New Zealand, Adrienne established her own strategic commercial consultancy, delivering strategic value to media clients such as EMI, Warner and BBH
Adrienne joins the Mail Marketing Service’s ‘Brains Trust’ – a team of 12 senior direct marketers and planners who act as strategic consultants, working to help customers with planning, segmentation, data and campaign design/measurement.
She says, “The Mail Marketing Service offers a unique platform to work with agencies, media channels and advertisers who are keen to leverage our capability in 1:1 customer understanding in an increasingly complex media environment. I’m delighted to be on board.
Sonya Crosby, National Manager, Mail Marketing Service, says, “Adrienne offers an exceptional level of experience and new media perspective that adds yet another dimension to our holistic marketing approach.”
She adds, “Across our team we have a great mix of local and international experience from a broad range of industries. This cross-pollination of ideas and backgrounds creates a fantastically dynamic environment and results in a unique customer offering. We’re absolutely thrilled to have Adrienne on the team.”
About New Zealand Post Mail Marketing Service
New Zealand Post Mail Marketing Service is a one-stop shop for Kiwi advertisers and marketers wanting to boost their business through direct mail. Launched in May 2007, the Mail Marketing Service provides bespoke consultation, research, strategic planning and insights for New Zealand’s largest advertisers and their agencies.
The Mail Marketing Service offers a range of enabling tools to assist in every step of a direct mail campaign, including consumer data, postal address files, census information and media planning tools to develop rich and refreshing consumer insights. It uses these insights to develop successful, integrated communication strategies and to deliver winning direct mail campaigns
Along with a ‘Brains Trust’ of highly skilled marketing professionals, a team of third party analysts and international experts, and a network of friendly data companies, the Mail Marketing Service offers a help service that provides access to training and support in the direct marketing discipline from graduate to senior levels.
You can find out more about the Mail Marketing Service by registering online or call free on 0800 424 810.
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