NOV 2008 - If It Weren’t for Your Gumboots… Art of the Envelope Winners Announced
Innovative entry wins Art Of The Envelope Awards Best in Show
Auckland, 14 November 2008 – A pair of gumboots set in a grassy box have been judged the supreme winner of the 2008 Art Of The Envelope Awards.
The awards were announced last night at the Auckland showcase event, held at Hopetoun Alpha, by host and renowned graphic artist Otiz Frizzell. The Art Of The Envelope Awards are held each year by Candida Stationery and the New Zealand Post Mail Marketing Service, to showcase ground-breaking use of creativity in envelope and ‘outer’ concepts and design, and celebrate innovation in direct mail.
Mark Lorrigan, Jordan Sky, Alex Hamilton and Sarah Crimmins at Saatchi DGS created the Best In Show ‘Gumboots’ campaign for their client Gen-I. The high-impact direct mail piece was sent to more than 300 New Zealand companies to promote the new Gen-I Blackberry 8830 phone, and how the Blackberry 8830’s wireless access to the office allows employees to spend more time “in the field”.
The campaign was also judged the winner of the Avant-Garde category. The Saatchi team wins a trip for two to New York Design Week.
Other category winners, who each take home fantastic prizes to the tune of $2,000, were:
- Mailed Masterpiece: Y&R for BNZ ‘Raincoat’ (Danny Brown, Stacey Roper, Vaughn Davis)
- Redefine & Redesign: Madinagoodway Ltd for Fitland Auckland ‘6-Pack’ (Mari Pettersson)
- 50c Classic: TBWATequila for ASB ‘Hatvelope’ (Tamryn Baumgarten, Michael Goldthorpe)
Jason Hall of Rapp also won the online voters’ prize of an Air New Zealand Mystery Break for two.
New Zealand Post Mail Marketing Service Marketing Manager Fiona Woolley says, “More than 140 entries were received for the 2008 awards. Entries used everything from live bacteria to raincoats, hats and blenders to create ground-breaking and engaging pieces of direct mail – making the task of picking a winner extremely difficult for the judging panel.”
A second showcase event is being held in Wellington on Thursday 20th November. Tickets are available for this event, to be held at the Exchange Gallery, at www.pushtheenvelope.co.nz
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