MAR 2009 - Advertising Agency DraftFCB Pledges 1000 Free Hours to Help Create Kiwi Jobs
Advertising agency DraftFCB is offering 1000 free hours of advertising expertise to help maintain and create jobs in the challenging economic environment the country is facing.
DraftFCB CEO, Bryan Crawford says of the commitment “We feel that NZ businesses have a collective responsibility to do what they can to help each other weather the current economic downturn and this is our contribution”.
Mr. Crawford adds, “Our staff wanted to take action and do something constructive. As a result we have decided to focus our pro-bono efforts, this year to help protect or create jobs in New Zealand. Because it’s during times like this that we reckon Kiwis should dig deep to help each other".
DraftFCB aims to create or maintain at least 20 jobs as a result of this initiative. Bryan Crawford comments, “While it may seem that our efforts are a drop in the ocean as a solution to the country’s current economic challenges, we hope to see many other Kiwi businesses roll up their sleeves and take similar positive steps over the next weeks and months”.
The '1000 Hours Fund' will cover skills and services from DraftFCB including strategic planning, creative development, media planning and buying, and account management.
By selecting applicants that can demonstrate strong new-job potential the fund will significantly reduce the costs of creating a communications campaign, therefore allowing a company to invest in other areas of their business that will make a difference. Past evidence has shown that companies that marketed their way through the 1980s recession faired better than those who cut back on advertising and communications.
DraftFCB services are best suited for medium to large enterprises. However, the '1000 Hours Fund' is open to any company whose business case demonstrates the potential to create new jobs, including start-up enterprises and exporters.
DraftFCB has been contributing to the growth of New Zealand business via longstanding partnerships with iconic Kiwi companies Mitre 10, Whitcoulls, Noel Leeming Group, Cerebos Gregg’s, Prime TV and Foodstuffs. The agency’s clients also include BMW, MINI and the Ministry of Health for whom they created the successful National Depression Initiative TV commercials that feature John Kirwan.
To download this release in PDF format click here.
If you would like to register your interest in applying for the fund visit Draft FCB website.
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