MAY 2009 - New Revolution in Online Television is Here
21 May 2009 - Watching a TV programme isn’t just about watching anymore – it’s about reliving great moments, speculating about upcoming storylines, reading about the actors, watching missed episodes, previews and parallel storylines, seeing ‘behind the scenes’, sharing the latest news and joining the programme’s community to talk about it.
From today kiwis will be able to do that with their favourite programmes on tvnz.co.nz’s new television entertainment site www.tvnz.co.nz/tv
The new website offers advertisers increased opportunities to engage with consumers. There are more opportunities to integrate advertising into online content, more prominent advertising positions, video opportunities with pre-roll and mid-roll in online television viewing. The site will also feature contextual and keyword targeting, as well as a number of other new innovations to be rolled out in the coming months.
GM of Digital Media Sales, Mark Copplestone, says that the redesigned site makes tvnz.co.nz a priority for any online element in an advertising campaign.
“We know that New Zealanders are watching more television now than ever before, including online. Every month tvnz.co.nz has been streaming the equivalent of 39 years of television to kiwis which is in excess of 300,000 hours of TV watched on our site every month.
“The new user friendly design and added richness will push those numbers through the roof. So advertisers know that if they want to connect with consumers, TVNZ offers the best vehicle to do that. They can engage with them through our programmes, on air, and online, in more ways than ever before.”
TVNZ has been working on the site for the last 8 months. News was the first stage of the new tvnz.co.nz roll-out and since it launched in December it has achieved up to 13 million page impressions, 1.25 million UBs and almost 1.5 million video streams per month.
GM of Digital Media Tom Cotter is delighted with the result of the site.
“We briefed the designers and asked them to provide a site that was a best-in-class rich media experience, not only have they delivered but without overstating it, I think we’re going to deliver the best media site in Australasia.”
Some of the features on www.tvnz.co.nz/tv include
- catch up on missed episodes – over 160 programmes are available to watch on demand
- behind the scenes, parallel storylines, actor interviews and bios plus many other extras will be available on each programme’s page
- communities – easy to use message boards for fans to interact with each other on the official programme site
- ability to share the whole programme page or parts of it on Facebook and Bebo
- home page TV schedule - detailing what’s on now, what’s coming up this week and what you missed yesterday so you can catch up by watching it online
- easy to navigate home page by clicking on News, Sport or Television tab
“The new look and new features on tvnz.co.nz is quite a revolution in online television – it’s a significant step forward for TVNZ and the company’s vision of inspiring New Zealanders on every screen but most of all we’re really proud of it and hope our viewers will be too,” says Cotter.
Television’s most popular programmes such as Desperate Housewives, Lost, Grey’s Anatomy, Coronation Street, Criminal Minds, Shortland Street, Dancing With The Stars, Gossip Girl, Go Girls, Chuck, Brothers & Sisters, Diplomatic Immunity, Stars In Their Eyes, Country Calendar, Te Karere, Good Morning, Tagata Pasifika, Media 7, The Gravy, I AM TV and Lost are just some of the favourite shows that will feature with the richer content from today.
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