OCT 2009 - New Zealand Post Partnership Aims to Change the Way Companies Talk to Kiwis
Auckland, 28 October 2009 – New Zealand Post and Acxiom® Corporation, a world leader in direct and interactive marketing services, today signed a Memorandum of Understanding to work together on an offering that will change marketing in New Zealand.
The two companies have joined forces to develop an ‘integrated marketing consumer universe’ – an extensive data-set that will provide a broader and deeper marketing solution than has previously existed. For marketers, this means an unparalleled ability to target and communicate effectively with New Zealanders via a wide range of media channels.
Dr Sohail Choudhry, General Manager Targeted Communications at New Zealand Post, says, “New Zealand Post has had a long-standing relationship with Acxiom. Both organisations share a strong vision for targeted 1-2-1 communications in this country, so we’re very proud to announce this new partnership to help deliver this vision. We believe this will have significant, long-term benefits for the New Zealand marketing industry.”
“New Zealand Post’s data assets coupled with Acxiom’s, plus Acxiom’s world-leading customer data management technology and its web-based self-service delivery infrastructure ListKey, mean we are able to provide data that offers both mass volume and the ability to deliver meaningful communications.
“The new consumer prospect universe will offer detailed, qualified insights on a scale not seen before in this country. This will enable marketers to create and deliver integrated end-to-end campaigns through a range of media channels, including mail and mobile.
“The New Zealand Post Targeted Communications team can also provide marketers with expert pre-and post-campaign analysis to help marketers provide their audiences with the right message at the right time – delivered in the right way.”
Paul Turner, CEO, Acxiom Australia and New Zealand, says, “We’re excited to have teamed up with New Zealand Post, with whom we can share unparalleled rich data delivered through an innovative, user-friendly platform. The solution will not only provide New Zealand’s marketers with a rich repository of prospect data, but also the ability to profile and provide additional insight about their own customers.
“Acxiom has invested significantly to build world-class data and data management and delivery products. In New Zealand Post, we’ve found a like-minded colleague equally motivated to develop and grow direct and integrated marketing capability in New Zealand and also in Australia. Together, we’re bringing something entirely new and powerful to this space. Those familiar with our ConsumerBase product will be delighted to learn that this development not so much supplants it as represents the logical next step in the evolution of rich and accessible marketing data in the New Zealand market.”
Dr Choudhry adds, “This announcement signals an important partnership between New Zealand Post’s Targeted Communications team and Acxiom. We believe our new dataset will become an essential tool for creating effective direct and integrated marketing campaigns.
“As a business, our vision is to continue to build new partnerships and work with our existing partners to grow 1-2-1 communications and data-driven marketing, and answer the needs of the New Zealand marketing community.”
New Zealand Post and Acxiom expect to launch their new data product in early 2010.
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