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Do Not Call List, Do Not Mail List and Deaths Index for Database and List Managers

Have you ever had an irate consumer call your organisation and say...

"I just got your mailing. I didn't give ABC Company the authority to use my name.  How dare you, I've a good mind to contact Fair Go..." or abuse your telemarketers for calling them while they’re preparing dinner or watching the news on TV.

Just the thought of such a call sends shivers down the spine of any responsible marketer.

But the Marketing Association has a solution.

The Marketing Association maintains consumer Do Not Mail (DNML) and Do Not Call (DNCL) Lists and Deaths Index.  Any consumer can contact the Marketing Association, giving current or past addresses and telephone numbers that they do not want any unsolicited communications directed to.  As a responsible, ethical marketer, you'll not only be complying with the Privacy Act and being responsive to the wishes of consumers, you'll also save yourself the cost of mailing to or calling those who've said they don't want to receive unsolicited mail or telemarketing calls and protect your brand's reputation by not contacting people at a most difficult time.  

The Marketing Association has an agreement with the Department of Internal Affairs enabling the Deaths Index to be added to the existing Do Not Mail Register as from January 2005.  Approximately 2,655 additional deceased persons names are added each month.

For marketers, this means more efficient, customer-friendly service. After all, nobody likes to cause unnecessary distress, particularly to the recently-bereaved, and you now have a tool that enables you to prevent that happening.

This is an important Marketing Association service - by utilising the DNML and DNCL Lists and Deaths Index, you will be demonstrating your sense of social responsibility as well as reducing wastage and business costs.

There are increased protocols and sensitivities surrounding the use of the Deaths Index, including the need to document audit procedures. In particular, the Department of Internal Affairs reserves the right to conduct random audits from time to time.

We thank you for your commitment to best-practice data management.

For product and pricing information click here.

The DNML, DNCL and Deaths Index are available by subscribing or via an approved 'data service provider', for further information contact Sarah Bain.