RSVP Awards 2001
Sponsored by New
Zealand Post
To view details of the winning entries, simply click on the entry name
below:
FINANCIAL
FERTILIZER
RSVP 2001 Grand Prix Winner
Category: LEAD GENERATION, Award: GOLD
Category: MAIL, Award: SILVER
Entrant: AIM Proximity
Advertiser: Bank of New Zealand
ADIDAS BEAT RUGBY
Category: INTERNET, Award: GOLD
Category: EMAIL, Award: SILVER
Category: ONLINE ADVERTISING, Award: BRONZE
SPECIAL HONOURS AWARD, Category: BEST OVERALL CREATIVE
SPECIAL HONOURS AWARD, Category: BEST USE OF DIGITAL MEDIA
Entrant: Saatchi & Saatchi
Advertiser: adidas International B.V.
ASK MANUEL
Category: INTERNAL MARKETING, Award: GOLD
Entrant: Insight Consultants Ltd
Advertiser: ANZ Banking Group (NZ) Ltd
BLACK FRIDAY
Category: LEAD GENERATION, Award: GOLD
Category: OUTDOOR/AMBIENT, Award: BRONZE
SPECIAL HONOURS AWARD, Category: MOST INNOVATIVE CAMPAIGN
Entrant: Publicis Rainger
Advertiser: BankDirect
CEREBOS SURVIVOR
Category: SALES PROMOTION, Award: GOLD
Category: INTERNAL MARKETING, Award: BRONZE
Entrant: AIM Proximity
Advertiser: Cerebos Gregg's
CHATTERING
TEETH
Category: INTERNAL MARKETING, Award: BRONZE
Entrant: AIM Proximity
Advertiser: Bank of New Zealand
CIRCLE
Category: MAIL, Award: GOLD
Category: INTEGRATED CAMPAIGN, Award: SILVER
Entrant: Marketing Impact Limited
Advertiser: NRMA Insurance NZ Ltd (State Insurance)
"COMING ATTRACTION"
CAMPAIGN
Category: SHOESTRING, Award: SILVER
Entrant: Thinkdirect Ltd
Advertiser: PDL Industries Ltd
DRUGKIT
Category: INTERNET,
Award: BRONZE
Entrant: WRC
Advertiser: The Communications Agencies Association of New Zealand
FLYING FARMERS (AUTUMN RURAL
CAMPAIGN)
Category: MAIL, Award: GOLD
Category: LEAD GENERATION, Award: SILVER
Entrant: AIM Proximity
Advertiser: Bank of New Zealand
FLIRTERS
Category:
LOYALTY/RELATIONSHIP PROGRAMME, Award: BRONZE
Category: CUSTOMER RETENTION, Award: GOLD
SPECIAL HONOURS AWARD, Category: BEST USE OF DATABASE
SPECIAL HONOURS AWARD, Category: BEST STRATEGY
Entrant: AIM Proximity
Advertiser: Air New Zealand
i2B
Category: INTERNAL MARKETING, Award: GOLD
Entrant: Robbins Brandt Richter
Advertiser: Carter Holt Harvey
"MORE BABY
MORE!"
Category: LOYALTY/RELATIONSHIP PROGRAMME, Award: GOLD
Entrant : AIM Proximity
Advertiser : Air New Zealand Air Points
MYSTERY CREEK
2000
Category: MAIL, Award: BRONZE
Entrant: AIM Proximity
Advertiser: Bank of New Zealand
NOKIA @ IKON
REWARDS
Category: SALES PROMOTION, Award: BRONZE
SPECIAL HONOURS AWARD, Category: MOST COST EFFECTIVE CAMPAIGN
Entrant: WRC
Advertiser: Nokia Mobile Phones NZ
NZOOM MAIL
LAUNCH
Category: LEAD GENERATION, Award: BRONZE
Entrant: Publicis Rainger
Advertiser: nzoom.com
OPERATION
CHANCE
Category: SHOESTRING, Award: SILVER
Entrant: Detective Darren Folau
Advertiser: New Zealand Police - Mangere CIB
ORIGAMI
Category: ONLINE
ADVERTISING, Award: SILVER
Category: EMERGING TECHNOLOGY, Award: SILVER
Entrant: WRC
Advertiser: Sky Television
PANASONIC
CUP
Category: LOYALTY/RELATIONSHIP PROGRAMME, Award:
SILVER
Entrant: WRC
Advertiser: Panasonic New Zealand
RAV4 SHE'S A
BEAUTY
Category: LEAD GENERATION, Award: SILVER
SPECIAL HONOURS AWARD, Category: BEST ART DIRECTION
Entrant: AIM Proximity
Advertiser: Toyota New Zealand
RUGBY POOLS STAFF
INCENTIVE
Category: SALES PROMOTION, Award: BRONZE
Entrant: WRC
Advertiser: TAB
SANITARIUM WEET-BIX KIWI KIDS
TRYATHLON
Category: LEAD GENERATION, Award: BRONZE
Entrant: Singleton Ogilvy & Mather
Advertiser: Sanitarium
SKYCITY ACTION LOYALTY
PROGRAMME LAUNCH
Category: CUSTOMER RETENTION, Award: BRONZE
Entrant: AIM Proximity
Advertiser: Sky City Auckland Ltd
SPEND THE
NIGHT
Category: LEAD GENERATION, Award: SILVER
SPECIAL HONOURS AWARD, Category: BEST COPY
Entrant: WRC
Advertiser: Mercedes Benz
STITCHED
UP
Category: OUTDOOR/AMBIENT, Award: SILVER
Entrant: AIM Proximity
Advertiser: Quickstitch Clothing Alterations
TAB TOUCH TONE BETTING
LAUNCH
Category: MAIL, Award: BRONZE
Entrant : AIM Proximity
Advertiser: TAB
$3 MILLION ONLINE HOME LOAN
TENDER
Category: INTERNET, Award: SILVER
Entrant: interACTION
Advertiser: BankDirect
WHISKAS SINGLES
SAMPLING
Category: CUSTOMER ACQUISITION, Award: GOLD
Category: MAIL, Award: SILVER
Entrant: AIM Proximity
Advertiser: EFFEM Foods (NZ) Ltd