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RSVP Awards 2002

Sponsored by New Zealand Post

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To view details of the winning entries, simply click on the entry name below:

VIRTUAL NPC
RSVP 2002 GRAND PRIX WINNER
Category: LOYALTY/RELATIONSHIP PROGRAMME Award: GOLD
Category: EMAIL Award: GOLD
Category: EMERGING TECHNOLOGY Award: GOLD
Category: INTERNET Award: GOLD
Special Honours: BEST USE OF DIGITAL MEDIA
Entrant:  AIM Proximity
Advertiser:  Air New Zealand & NZRFU
40 HOUR FAMINE - YOUR WEEKEND, THEIR LIFE
Category: TELEVISION Award: SILVER
Entrant:  Zeppelin Direct Advertising
Advertiser:  World Vision
BREAK NEW GROUND
Category: SALES GENERATION Award: SILVER
Category: LEAD GENERATION Award: SILVER
Category: MAIL Award: SILVER
Entrant:  AIM Proximity
Advertiser:  Bank of New Zealand
CANDIDA ART OF THE ENVELOPE AWARDS
Special Honours: BEST STRATEGY
Entrant:  Robbins Brandt Richter Ltd
Advertiser:  Candida Stationery Ltd and New Zealand Post
DMA CONFERENCE TRADE STAND
Category: OUTDOOR/AMBIENT Award: SILVER
Category: LEAD GENERATION Award: SILVER
Entrant:  Clemenger BBDO Direct
Advertiser:  Focus 1:1
FLIXOTIDE UPGRADE CAMPAIGN
Category: CUSTOMER RETENTION Award: BRONZE
Category: MAIL Award: BRONZE
Category: INTEGRATED CAMPAIGN Award: BRONZE
Entrant:  Insight Consultants Ltd
Advertiser:  GlaxoSmithKline
FLY AND BUY
Category: CUSTOMER RETENTION Award: GOLD
Category: MAIL Award: SILVER
Entrant:  AIM Proximity
Advertiser:  Telecom New Zealand Ltd
GENERAL ELECTION 2002
Category: INTEGRATED CAMPAIGN Award: GOLD
Entrant:  young&rubicam.thinking
Advertiser:  Electoral Enrolment Centre & Chief Electoral Office
HIGH FLYER
Category: CUSTOMER AQUISITION Award: BRONZE
Entrant:  AIM Proximity
Advertiser:  Air New Zealand
HUGO DEEP RED
Category: LEAD GENERATION Award: GOLD
Special Honours: MOST INNOVATIVE
Entrant:  Grey Worldwide / MediaCom
Advertiser:  CS Company Ltd
IBM - ROCKET
Category: SHOESTRING Award: BRONZE
Category: MAIL Award: BRONZE
Entrant:  Wunderman
Advertiser:  IBM
LEXUS PILLOW
Category: MAIL Award: BRONZE
Category: LEAD GENERATION Award: BRONZE
Special Honours: BEST COPY
Special Honours: BEST OVERALL CREATIVE
Entrant:  AIM Proximity
Advertiser:  Lexus New Zealand
MITSUBISHI RALLIART DIAMANTE - HAST LA VISTA BABY
Category: LEAD GENERATION Award: BRONZE
Entrant:  Marketing Impact Limited
Advertiser:  Mitsubishi Motors New Zealand
NEW GENERATION TOYOTA COROLLA
Category: MAIL Award: SILVER
Category: SALES GENERATION Award: SILVER
Entrant:  AIM Proximity
Advertiser:  Toyota Financial Services
NOEL LEEMING - PRINTER RUNNING OUT
Category: SALES GENERATION Award: GOLD
Category: MAIL Award: SILVER
Special Honours: MOST COST EFFECTIVE
Entrant:  Wunderman
Advertiser:  Noel Leeming
PASS 'EM ON
Category: INTERNAL Award: SILVER
Entrant:  AIM Proximity
Advertiser:  Toyota Financial Services
PRIORITY ACCESS (HORSESHOE)
Category: MAIL Award: SILVER
Entrant:  AIM Proximity
Advertiser:  TAB
SKYCITY ACTION
Category: LOYALTY/RELATIONSHIP PROGRAMME Award: SILVER
Special Honours: BEST USE OF A DATABASE
Entrant:  AIM Proximity
Advertiser:  SKYCITY
SKYCITY ACTION CHRISTMAS 2001
Category: MAIL Award: SILVER
Category: SALES PROMOTION Award: SILVER
Entrant:  AIM Proximity
Advertiser:  SKYCITY
SOCIAL MARKETING INVITE
Category: LEAD GENERATION Award: BRONZE
Category: MAIL Award: BRONZE
Entrant:  Clemenger BBDO Direct
Advertiser:  Clemenger BBDO & Porter Novelli
THE BIG CLEAN UP
Category: INTEGRATED CAMPAIGN Award: BRONZE
Category: LEAD GENERATION Award: BRONZE
Entrant:  AIM Proximity
Advertiser:  The Auckland Regional Council
THE TOWER SEASON OF 'MARRIAGE OF FIGARO'
Special Honours: BEST ART DIRECTION
Entrant:  Clemenger BBDO Direct
Advertiser:  TOWER
THE WELLINGTON LIFESAVER CAMPAIGN
Category: NOT FOR PROFIT/FUNDRAISING Award: BRONZE
Entrant:  Clemenger BBDO Direct
Advertiser:  The Wellington LifeSaver programme
UNITED FINANCE LAUNCH
Category: CUSTOMER AQUISITION Award: BRONZE
Entrant:  Sciascia Brothers Advertising
Advertiser: United Finance
VISION PLUS ENHANCEMENTS MADE EASY
Category: INTERNAL Award: SILVER
Entrant:  Insight Consultants Ltd
Advertiser:  ANZ Cards, ANZ Banking Group (NZ) Ltd
VODAFONE V24 CHALLENGE
Category: TELEVISION Award: GOLD
Entrant:  Lowe Worldwide
Advertiser:  Vodafone
WORLD VISION AFRICA 2000
Category: NOT FOR PROFIT/FUNDRAISING Award: SILVER
Category: INTEGRATED CAMPAIGN Award: SILVER
Entrant:  Pilgrim Communication
Advertiser:  World Vision New Zealand
XTRAMSN TRAVEL PARTNERSHIP
Category: ONLINE ADVERTISING Award: BRONZE
Entrant:  Media online / Colenso BBDO
Advertiser:  Air New Zealand

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