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2007 Direct and Interactive Marketing Awards

Sponsored by New Zealand Post

Onecard Wine Programme
NEXUS SUPREME WINNER
Category: CRM and Data Management; Award: SILVER
Category: Customer and Market Insight; Award: SILVER
Category: Innovation; Award: SILVER
Category: Media and/or Channel Utilisation; Award: SILVER
Category: Production and Fulfilment; Award: BRONZE
Category: Products and Services; Award: GOLD
Category: Strategic Vision; Award: GOLD
Entrant: Proximity iD
Nominee: Progressive Enterprises

SUBCARD
Category: CRM and Data Management; Award: SILVER
Category: Innovation; Award: Gold
Category: Strategic Vision; Award: SILVER
Entrant: JustOne, e-volution, Touchpoint
Nominee: Subway NZ

Vodafone New Customer Health Check
Category: Customer and Market Insight; Award: SILVER
Entrant: Vodafone

You Choose Migration
Category: Customer and Market Insight; Award: BRONZE
Entrant: Vodafone

TVNZ OnDemand
Category: Innovation; Award: GOLD
Category: Strategic Vision; Award: GOLD
Entrant: Tango Communications
Nominee: Television New Zealand

Augmented Reality - Close Encounters at the Wellington Zoo
Category: Innovation; Award: GOLD
Entrant: The Hyperfactory / Saatchi & Saatchi
Nominee: Wellington Zoo

Stark POCKETvouchers Sampling Campaign 
Category: Innovation; Award: SILVER
Category: Media and/or Channel Utilisation; Award: SILVER
Entrant: PocketVouchers
Nominee: DB Breweries

Turners True Market Challenge
Category: Innovation; Award: BRONZE
Category: Media and/or Channel Utilisation; Award: BRONZE
Entrant: Touchpoint
Nominee: Brave New World / Turners Auctions

Txt4Info
Category: Media and/or Channel Utilisation; Award: SILVER
Category: Products and Services; Award: BRONZE
Entrant: Touchpoint

Coming of Age - Digitising the Little Treasures Baby Club Loyalty Programme
Category: Production and Fulfilment; Award: BRONZE
Entrant: Touchpoint
Nominee: Tango Communications / SCA Limited

Business Online - A Corporate Data Management Tool
Category: Products and Services; Award: SILVER
Entrant: Meridian Energy Intergen

Vodafone Micro Segmentation
Category: Strategic Vision; Award: BRONZE
Entrant: Vodafone New Zealand