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2007 Direct and Interactive Marketing Awards

Sponsored by New Zealand Post

Oxfam 'Unwrapped'
RSVP GRAND PRIX AWARD
Category: Sales Generation; Award: GOLD
Category: Shoestring Budget; Award: GOLD
Agency: TEQUILA
Advertiser: Oxfam

This Puppy Needs You
Category: Customer Acquisition; Award: GOLD
Agency: Black
Advertiser: Royal New Zealand Foundation of the Blind

Christmas Tree
Category: Customer Acquisition; Award: SILVER
Agency: Click Suite
Advertiser: RaboPlus

Cash Goes Digital
Category: Customer Acquisition; Award: SILVER
Agency: TBWAWhybin
Advertiser: Pago

Life Pharmacy Living Card Loyalty Programme
Category: Customer Acquisition; Award: SILVER
Category: Loyalty/Relationship Programme; Award: GOLD
Agency: OgilvyOne
Advertiser: Life Pharmacy

At Work 
Category: Customer Acquisition; Award: BRONZE
Agency: AIM Proximity & Colenso BBDO
Advertiser: Vodafone

Art of the Envelope Awards
Category: Customer Acquisition; Award: BRONZE
Agency: AIM Proximity
Advertiser: New Zealand Post

Burglar Welcome Mat
Category: Customer Retention; Award: GOLD
Agency: JustONE
Advertiser: ADT

v.box
Category: Customer Retention; Award: BRONZE
Agency: Rivet
Advertiser: Vodafone

It's About Time
Category: Customer Retention; Award: BRONZE
Agency: Atlantis Healthcare
Advertiser: Novartis New Zealand LTd

The Lab
Category: Internal; Award: GOLD
Agency: Connect Communications 
Advertiser: TelstraClear

I Can Make a Difference - Contact Energy's Green Office Programme
Category: Internal; Award: GOLD
Agency: Origin Design
Advertiser: Contact Energy

Love
Category: Internal; Award: SILVER
Agency: Republik
Advertiser: Microsoft

Air New Zealand Internal Brand Campaign
Category: Internal; Award: BRONZE
Agency: Colenso BBDO 
Advertiser: Air New Zealand

BIANZ - NZ Bakery of the Year Competition
Category: Lead Generation; Award: SILVER
Agency: Blackwood Communication Group
Advertiser: Baking Industry Association of New Zealand

Make a Masterpiece Campaign
Category: Lead Generation; Award: SILVER
Category: Mail Marketing Service Post Mark Award
Agency: AIM Proximity
Advertiser: New Zealand Post

World of Difference 
Category: Lead Generation; Award: BRONZE
Agency: AIM Proximity
Advertiser: Vodafone

CIGNA Funeral Plan DRTV
Category: Lead Generation; Award: BRONZE
Category: Sales Generation; Award: BRONZE
Agency: Rapp Collins Limb walker
Advertiser: CIGNA Life Insurance NZ Limited

Fight Club
Category: Loyalty/Relationship Programme; Award: SILVER
Agency: Lowe Rivet
Advertiser: Stella Artois

v.box
Category: Loyalty/Relationship Programme; Award: SILVER
Agency: Rivet
Advertiser: Vodafone

Onecard Programme
Category: Loyalty/Relationship Programme; Award: BRONZE
Agency: AIM Proximity
Advertiser: Progressive Enterprises Limited

Rocket to Riches
Category: Sales Generation; Award: GOLD
Category: Sales Promotion; Award: GOLD
Agency: Connect Communications
Advertiser: SKYCITY

Stud Connection
Category: Sales Generation; Award: SILVER
Agency: AIM Proximity
Advertiser: Haunui Farm

Bravery Beads Appeal
Category: Sales Generation; Award: SILVER
Agency: DDB Group
Advertiser: Child Cancer Foundation

Fuso Fighter - Bathurst 1000 Campaign
Category: Sales Generation; Award: BRONZE
Agency: Clemenger BBDO 
Advertiser: Mitsubishi FUSO

The Bet
Category: Sales Generation; Award: BRONZE
Category: Sales Promotion; Award: SILVER
Agency: Ogilvy
Advertiser: SoulBar

Rayguns
Category: Sales Promotion; Award: GOLD
Agency: TOUCH/CAST NEXT 
Advertiser: Weta Limited

Wellington Koru Valet Parking 
Category: Shoestring Budget; Award: BRONZE
Agency: AIM Proximity
Advertiser: Air New Zealand


Special Awards

Emma Stenbeck
Mail Marketing Service Student Marketer of the Year 

Gemma Medforth
Mail Marketing Service Student Marketer of the Year 

Patrick Laughran
Outstanding Service Award