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FRISKIES GUTS

Category: Customer Acquisition; Award: SILVER
Category: Best Use of Integration; Award: CRAFT

Agency: OgilvyOne
Client:  Purina Petcare

Agency Campaign Credits: Jacqui Simpson, Joanna Walsh, Paul Hickey, Drew Ayers, James Bowman, Christine Segar

Client Campaign Credits: Susan O’Brien, Melissa Harland

Campaign Summary:
The main objective of the G.U.T.S Campaign was to promote the Purina FRISKIES with Marine Balance – a dry cat food containing omega 3 and kelp. A fully integrated triple phase campaign was created consisting of the following: 1) Unbranded tease driving consumers to www.guts.co.nz 2) Online engagement and data capture and 3) Full product reveal and sales drive.

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