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Essential Marketing Law Updates

Even for the most dedicated marketing professional it can be a chore to read through reams of the latest legislation, regulations and codes, let alone interpret the implications to your business. So we do it for you, as part of our service.

The Marketing Association's annual Essential Marketing Law Updates provide attendees with focused, relevant and up to date expert opinion on the legal issues facing marketers and advertisers today including:

• Recent case studies from NZ and Australian law…the Fair Trading Act, Consumer Guarantees Act etc.
• A review of high profile ads handled by the Advertising Standards Authority (ASA), it's role and importance to the marketing community
• The latest developments in Anti-Spam legislation, plus threats to self-regulation and use of public register data
• Public Health Bill amendments which will affect marketers involved in the sale, distribution and marketing of food and beverages
• The process followed by the Department of Internal Affairs when a complaint is laid with them
  

Our experts in Marketing Law are:

• Peter Stubbs, Partner, Simpson Grierson
• Keith Norris, Director of Public Affairs, Marketing Association
• Hilary Souter, Executive Director, Advertising Standards Authority
• Joe Stewart, Manager, Anti-Spam Compliance Unit, Department of Internal Affairs

Getting marketing law wrong can have serious consequences. This half-day session will help keep you on the right side of the law – we’ve done all the reading and research for you, all you need to do is attend and absorb.


2009 EMLU seminar dates to be advised.