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DAN Dialogue Series

The DAN Dialogue series is designed to help expand and encourage entry level industry involvement and knowledge focusing on data, including:

• increasing awareness of the direction, issues and diversity of data in marketing
• developing a forum for robust in depth discussion around areas within database marketing that significantly influence marketing ROI
• growing interest in the use of data as a critical success factor in marketing.

The nature of the DAN Dialogue is more a workshop than presentation and is hosted over a light breakfast session running from 8.00 - 9.30am.

Each event has two presenters who speak on an element of data-driven marketing for approximately 15 - 20 minutes which is then followed by a discussion within the group on the topic and ideas presented.

The format for the series has been designed to provide short, opinionated and insightful material to facilitate discussion and shared experiences within the audience.

Attendees will come away with practical tips on how to implement and successfully use the learnings to improve their data-driven marketing and processes in the business environment.

For more information, or to find out when the next DAN Dialogue is being run, please email events@marketing.org.nz

Who is DAN?

Launched by the Marketing Association in 2004, the aim and mission of the Data Advisory Network is to provide relevant and pragmatic guidelines for marketers and business decision-makers on the gathering, manipulation, storage and use of data. We deliver this expertise through interactive forums, resource centres and access to leaders in the industry. DAN's key objectives for 2005/2006 are to provide:

• Direction: Develop the DAN resource centre by producing best-practice guidelines on a range of data topics
• Awareness: Position DAN as the authority and first point of reference for data guidelines and education in New Zealand
• N-lightenment: Provide practical education on relevant data topics

For more information on the Data Advisory Network, please click here