Certificate of eMarketing
Optimise your online communications with this all-encompassing and practical exploration of eMarketing today.
Get the expert tuition you need to learn the essentials of effective eMarketing from strategy to delivery - always with an eye on emerging trends and a vision of the future.
Why should you take this course?
To be effective, online marketers need to be able to integrate online marketing into their existing strategy and execute it successfully. Marketing online isn’t the same as for other channels, so this course will arm you with all the essentials you need to do it well, prove it works and provide for the future.
Your business will benefit with increased online awareness and visibility of your brand, lower costs and more efficient back-end systems to exceed your customers’ service expectations.
You’ll learn:
- how to take advantage of new (and sometimes free) online tools
- how to maximise the impact of your budget using cost-effective online alternatives to traditional advertising
- how to plan, manage and deliver innovative and effective eMarketing campaigns
- methods to ensure front and back end functionalities are optimised
- measurement and analytic tools to track your campaign success and prove it to your stakeholders.
The letters Cert. eM against your name will demonstrate your commitment to professional development and enhance your credibility as an e-professional. You’ll also get plenty of opportunities to network and learn from your peers.
Who is this course designed for?
This course is ideal for marketers who want to develop online skills, stay ahead of the game or get an in-depth understanding of what your e-marketers should be doing.
Whether you are already involved or wishing to be involved in eMarketing, this course provide the theory, skills and confidence to develop an effective online strategy or maximise your existing one. It’s a great partner qualification to the Certificate of Direct Marketing and an excellent next step from our email and online marketing workshops.
Course Content
Content areas covered by the Certificate of eMarketing include:
- An overview of eMarketing
- Search Marketing
- Developing and Managing Your Website
- Metrics and Analytics
- Email Marketing
- Promoting Your Business Online
- eCommerce
- Mobile Marketing
The full course content description is available here.
When and Where?
2010 Semester 2 dates
Auckland - Thursday class
July 29
August 5, 12, 19, 26
September 2, 16, 23, 30
October 7, 14, 28
November 4, 11, 18, 25
December 2
Auckland - Saturday class
July 24
August 21
September 18
October 30
November 27
Wellington - Saturday class
July 31
August 28
September 25
November 6
December 4
Exam date for all classes – Saturday 11 December 2010
Investment
Marketing Association Members $2095 + GST
Non Members $2595 + GST
If you would like to register please call us on 0800 347 328.
By completing this certificate course you’d earn 100 points on the CPD programme.
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