Certificate of eMarketing Course Content
This comprehensive course covers all the essential elements of best-practice eMarketing.
eMarketing - An Overview
What is eMarketing?
What is the Internet and How did it Begin?
Internet in New Zealand
Major Components of an eMarketing Plan
eMarketing SWOT Analysis
eMarketing and the Traditional Marketing Mix
eMarketing Strategy
The Importance of Long-term Planning
Managing an eMarketing Project
Search Marketing
The Search Marketing Landscape Overview
Natural Search Best Practices - White Hat Versus Black Hat
Technical Optimisation
Content Optimisation
Internal Search Engines
Link Building - The Paid way, The Natural Way
Paid Search
Developing and Managing Your Website
Web Standards, Accessibility and Usability
Planning a Website
Writing a Functional Specification/Brief
Choosing a Technology Platform
Choosing a Web Designer or Web Development Company
Domain Names
Hosting
Pricing
Metrics and Analytics
Data Mining on the Web
Site-related Statistics, Analysis and Monitoring
Email Marketing
Legislation
Creating an Email Campaign
Database Options for Email Marketing
Effective Email Communications
Developing an Email Offer
Campaign Admin and Reporting
Promoting Your Business Online
Online Advertising and Reporting
Measuring Online Advertising Effectiveness
Creative Briefs for Online Advertising
Supporting Your Brand Online
Viral Marketing
Affiliate Marketing
Generating Publicity Online
Blogs and Social Media
Promoting Your Website
Online Market Research
Online Competitions and Offers
eCommerce
eCommerce Transactions
Electronic Fulfilment
Post-Purchase Tracking
International Transaction Considerations
eCommerce Consumer Protection
Mobile Marketing
What is Mobile Marketing?
Mobile Marketing in NZ Today and How it Works
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