Smarter Data 2008
The Marketing Association presents the opportunity to learn the latest and most successful database marketing techniques – at the Smarter Data one-day forum.
This is your chance to learn from an armada of the best data-driven marketers in Australasia – bought together in a quintessential line up of case studies, workshops and panel discussion.
See below for the 2008 schedule of topics and Smart Speakers.
2009 Smarter Data forum dates are to be confirmed.
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SMART SPEAKERS
Insight Envy – How To Create It
Tim Cooper – Customer Insights Analysis Manager, Merck Sharp and Dohme
Discover the one key ingredient that will revolutionise your business. With experience in database and market research analysis, in over a dozen industries in as many countries, Tim will discuss how to learn faster and achieve sustainable advantage over your competition by building your own insights engine.
Using Online Communities as a Marketing Tool
Angela Day – Manager Director, Proximity iD
Instrumental in directing Proximity iD’s award-winning data mining for clients such as Air New Zealand and Progressive Enterprises, Angela’s expertise is in leveraging marketing opportunities presented via online communities. Her case study of ‘Virtual Rugby’ will show you how to use multi-channel marketing approaches and have longer, deeper conversations with your customers.
The Airtime Habits of Vodafone Customers
Shawn Henry – Managing Director, Camorra Research
Raghu Menon – Head of Segmentation and Modelling, Vodafone New Zealand
Shawn and Raghu get under the keypad to reveal kiwis airtime habits. Shawn (ex GM of Customer Knowledge for Vodafone New Zealand) and Raghu, speak candidly about Vodafones’ micro-segmented knowledge bank. They will discuss how the segmentation framework for VFNZ was developed, how market segments profiled using multiple data sources, and what the future holds for VFNZ.
Smart Use of Demographic Statistics to Help Marketing
Geoff Mead – Business Frame Manager, Statistics New Zealand
Statistics NZ has one of the biggest business lists in New Zealand. With Geoff’s insight, get up to speed on how to make it work for your business. Point in time counts as well as analysis on business births and ceases are a number cruncher’s nirvana.
Cheaper Postage Anyone?
Matt Lythe – Data Services Manager, New Zealand Post
On 1 July new postcodes come into play for bulk mailers. NZ Post’s Matt Lythe will advise how your business can save money and tap into enhanced data with New Zealand Post’s new data products. This informal working session is also your opportunity to ask those curly questions.
Panel Discussion – Letter of the law, or Laws of Letters
Marie Shroff – Privacy Commissioner, Privacy Commission
Joe Stewart – Head of the Anti Spam Unit, Department of Internal Affairs
Keith Norris – Director of Public Affairs, Marketing Association
Simon Pownall – Director of Analytics & Integrated Marketing, Roy Morgan
Here is your opportunity to put your questions to the experts and interact with some of the key individual figures in communications legislation. Privacy and one-to-one communications are, whether we like it or not, inextricably linked. In this session you will be able to hear how the Dept. of Internal Affairs and the Privacy Commission operate. Simon Pownall returns to the panel again this year to lead the discussion – to make sure your i’s are dotted and t’s crossed in your communications.
Identity Crime - Risks & Reality
David Kennedy – Officer in Charge of Identity Intelligence Unit, NZ Police
David will introduce the current trends in identity crime both in New Zealand and overseas. Discover how to avoid being a target. For anyone dealing with personal information, this presentation will be a real eye opener.
Data Security – Keeping Your Customers Safe
Susan Needham – Head of Insight and Analytics, Yellow Pages Group
Susan will provide practical recommendations on the realities of protecting your customer data.
Developing Customer Loyalty for Life
Paul Hickey – Strategic Planner & Head of the Database Marketing Team, OglivyOne
Des Flynn – GM Strategic Business Development, Life Pharmacy
Life Pharmacy’s Living Card programme, launched in 2006, is a loyalty programme that has achieved some enviable KPI’s. This joint initiative between Life Pharmacy and OgilvyOne was born of humble beginnings, from out-of-date and overlapping data, and segued into an iconic powerhouse in pharmacy retailing.
The Data Implications of Mobile Marketing
Stuart Wilson – CEO, MODICA Group
The advent of mobile vouchers has given customer loyalty a face lift. Stuart looks at datamining opportunities and future trends in this mobile medium and identifies how the government’s involvement in mobile communications will impact your business.
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