Copy Essentials
Do you write your own marketing copy or edit other people’s? Here’s a unique opportunity to pick up some handy skills before you pick up your pen.
As much a science as an art, great copy is essential to creating successful campaigns. And writing great copy is about much more than just putting pen to paper.
Developing your in-house copy writing skills has a range of benefits – it’s faster, more cost effective and you can capitalise on your detailed product or service knowledge and deeper understanding of your brand and values.
This workshop will explain the creative process and shows you how to get the basics right before you even start. You’ll follow a step-by-step process to plan for effective writing, be it for brochure, an ad, an email or for online, and even get some tips for overcoming writer’s block.
You will leave with the confidence and know-how to produce professional, polished communications that really stand out.
Who is this course for?
This course is ideal for anyone who has copywriting as part of their job or for marketing and communications professionals who want to develop their writing skills.
What past attendees say
Awesome! Learned so many practical tips and what's more 'how to do it'
Christine Haru - AA Insurance, Brand & Marketing Services Manager
A great way to polish my writing skills with an energetic and engaging presenter
Rebecca Flood - AMP, Marketing Coordinator
The most useful course I have done in a long time. Jon has given me the confidence to give it a go
Toni Hedley - APN Online, Segment Manager
Your copywriting tutor
Jon Maxim has been writing copy for over 20 years. Currently based in Sydney he’s seen and written about it all – all over the world, all types of products and services and for all types of advertising mediums. And he’s won an impressive stack of awards for his efforts.
Jon has worked, as copywriter, partner and Creative Director, for some of the most prestigious agencies like Ogilvy & Mather and McCann Erikson.
Jon is a sought-after speaker about creative communications and advertising. He founded and teaches at the Direct Marketing Creative School, and regularly judges advertising and media awards.
About the course
This is a thorough preparatory workshop on how to write effective copy in any situation. It’s interactive and includes practical exercises to hone your skills.
The Creative Process
Developing and presenting ideas
Getting to know your audience, product, proposition and medium
Preparation – facts, tone and manner
Writing for DM vs Mainstream
Basic Techniques
The all-important headline
The copy-circle
Copy bridges
The money-shot – the Call to Action
Tips for legals & mandatories
Structure
Writing to a structure
Getting the right flow of information
Proving your point, gaining credibility
Promoting action
Writing for Online
Design and navigation
The Eye Track
5 ways to improve your web copy right now
Online advertising
Emails (text and HTML)
The Results
Pulling all the elements together
The envelope, the letter, the brochure and the PS
Dates
Wellington -
When: Monday 20 October, 8.30am - 5.30pm
Where: James Cook Hotel, 147 The Terrace
Auckland -
When: Tuesday 21 October, 8.30am - 5.30pm
Where: Crowne Plaza, 128 Albert St
Investment:
Marketing Association Members $995+GST,
Non Members $1295+GST
If writing is part or your job, this course is for you. To register today, click on the button below.
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