Copy Essentials
Copy Essentials will be back in October 2010, for more information please email us or call us on 0800 347 328.
As much a science as an art, great copy is essential to successful marketing. And writing great copy is about much more than just putting pen to paper.
This workshop explains the creative process and shows you how to get the basics right before you even start.
Whether it's crafting emails, writing for websites and brochures, or just having an appreciation and understanding of what's good - and what isn't.
Attendees will leave with the confidence and know-how to produce professional, polished communications that really stand out.
Who Should Attend this Course
This course is ideal for anyone who has copywriting as part of their job or for marketing and communications professionals who want to develop their writing skills.
Course Content
This is a thorough preparatory workshop on how to write effective copy in any situation. It’s interactive and includes practical exercises to hone your skills.
The Creative Process
Developing and presenting ideas
Getting to know your audience, product, proposition and medium
Preparation – facts, tone and manner
Writing for DM vs Mainstream
Basic Techniques
The all-important headline
The copy-circle
Copy bridges
The money-shot – the Call to Action
Tips for legals & mandatories
Structure
Writing to a structure
Getting the right flow of information
Proving your point, gaining credibility
Promoting action
Writing for Online
Design and navigation
The Eye Track
5 ways to improve your web copy right now
Online advertising
Emails (text and HTML)
The Results
Pulling all the elements together
The envelope, the letter, the brochure and the PS
Your Tutor
Jon Maxim has been writing copy for over 20 years. Currently based in Sydney he’s seen and written about it all – all over the world, all types of products and services and for all types of advertising mediums. And he’s won an impressive stack of awards for his efforts.
Jon has worked, as copywriter, partner and Creative Director, for some of the most prestigious agencies like Ogilvy & Mather and McCann Erikson.
Jon is a sought-after speaker about creative communications and advertising. He founded and teaches at the Direct Marketing Creative School, and regularly judges advertising and media awards.
What Past Attendees Say
I have over 30 years experience and I learnt a lot!! Very easy techniques to make my writing a lot easier.
David Grandi - Agency Director, Marketing Impact Ltd
Invigorating, inspirational and mind-boggling! Best course I've ever done and I've done a few!
Vicky Fletcher - Senior Copywriter, Unitec
Jon is the most passionate teacher you could imagine!
Catherine Webster - DM Manager, Noel Leeming Group
Awesome! Learned so many practical tips and what's more 'how to do it'
Christine Haru - AA Insurance, Brand & Marketing Services Manager
A great way to polish my writing skills with an energetic and engaging presenter
Rebecca Flood - AMP, Marketing Coordinator
Your Investment
Marketing Association Members $995 + GST
Non Members $1295 + GST
Price includes refreshments, lunch & all course materials during the workshops.
Copy Essentials will be back in October 2010, for more information please email us or call us on 0800 347 328.
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