Beyond Business As Usual Event Summary
October 2009 - Scary Washing Machine
At this luncheon, Cameron Smith, Marketing Manager - 100%, Mike Whitaker (the original vendor) and Zac Pullen, Client Services Director - Tango Communications discussed how the Scary Washing Machine auction took 100% from practicing traditional retail marketing to being immersed in social media channels including blogging, Facebook and Twitter.
This presentation showed us that what may seem ‘beyond business as usual’ can in fact have some very ‘business as usual’ principles and put forward the proposition that a campaign like the Scary Washing Machine, which used social media in today’s media landscape, should be seen as a business as usual.
Zac, Mike and Cameron highlighted the need for brands to have a plan or a watching brief to ‘listen’ for opportunities, to be ready to move and to understand that social media requires an investment in a programme of activity to maintain interest, conversation and to entertain.
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Erica Lloyd – Network PR and Cameron Baker - Network PR
Rebecca Jelavich – Marketing Impact MessageMedia, Lisa Gwynne – Platform 29, Andy Hollis – Platform 29 and Debra Chantry – Tower Insurance Ltd
Matt Davison – Google New Zealand, Adon Byron – Google New Zealand, Matthew Batcheldor – Google New Zealand and Dwain Douman – Tango Communictions
Lisa Hudson – Tango Communications, Kirsty Hoare - Tango Communications, Liv Young - Tango Communications and Regan Vause – Tango Communications
Lindsay Allinson - Candida Stationery Ltd, Sharlain Vieviorka - Candida Stationery Ltd, Sonia Slattery – Tango Communications and Sue McCarty, Chief Executive - Marketing Association
Margot Tait – Randstad and Olivia Hale – Nestle New Zealand
Cameron Smith – 100%, Zac Pullen – Tango Communications and Mike Whitaker (the original scary washing machine vendor).
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