MarketAdvance (R)
Category: STRATEGIC VISION Award: GOLD
Category: INNOVATION Award: SILVER
Winner: ADVANCE SOFTWARE
(A division of Sullivan Thomson)
MarketAdvance(R) is a world first. Advance Software's customers and
prospects (including Microsoft) have told them that they have never seen any
other business application in the world that integrates business and marketing
planning with tactical implementation. MarketAdvance(R) combines all the
elements of end-to-end marketing: business plus marketing planning, behaviours
and attitude measurement, planning and implementation, channel and
communications management, product and customer management.
To enable clients to gain optimum value from the solution, it was essential
access could be gained via the Internet. This has been achieved so that
effectively any computer, anywhere, any time can access the solution.
MarketAdvance(R) has enabled consistent and visible internal communication of
planned communication activity enterprise-wide. Clients now know what is
working, what is not working and what to do about it, resulting in higher
impact marketing spend. The automation of marketing processes has seen a large
reduction in cost, processing man hours and overall head count.
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