MessageMedia e-Publisher
Category: PRODUCTION & FULFILMENT, Award:
GOLD
e-Publisher is a user-friendly, customer-focussed solution that makes email
marketing easier, more cost-effective and less time-consuming. It can be
accessed from any computer (with web access) anywhere in the world. Developed
in response to the customer needs of the small New Zealand market where
specialisation is less prevalent than in other countries, it can be applied
anywhere.
Having researched the market and found that there was no product available
which would make email publishing through UnityMail easy for a generalist
marketer to do, MessageMedia's software developers came up with
e-Publisher. A publishing console that allows marketers - with only
minimal training requirements - to take their copy and ideas and create emails
ready for distribution through UnityMail. Already impacting on email
marketing in New Zealand, e-Publisher will soon be exported to other countries.
e-Publisher makes marketers smart, clever and intelligent! They can
prepare email newsletters by themselves, from remote locations if necessary,
where before they needed intensive help from HTML programmers. Special
attributes include a Preview feature that allows users to see the progress of
their work in HTML with images, HTML without images, and text-only mode.
Customised templates can be built with timesaving macro features allowing
marketers to add specific attributes to their newsletters, such as
automatic unsubscribe, user customisation, biographies on authors at the click
of a button.
MESSAGEMEDIA:
Danny Ing - Senior Developer
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