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Vodafone V24 Challenge

Category: INNOVATION Award: GOLD

The Vodafone V24 Challenge successfully harnessed innovative, leading-edge technology for advertising purposes. It was a breakthrough brand experience for Vodafone New Zealand: the first modern era live TV ad spot to air within NZ (and possibly the world).

The unique, 100% live, interactive game became a weekly must-see 'program' in its own right and leveraged the real-time angle of the show '24' in a unique and appropriate way.

Entrant:  Vodafone
Nominee:  Lowe

Vodafone:
Gabriella Scott - Market Manager, Communications

Lowe:
Sandra Schonrock - Account Manager