Codes of Practice
One of the Association's major objectives is to promote a
self-regulatory environment with government, legislators and other
stakeholders, and uphold to all users of direct/interactive marketing the Codes
of Practice adopted by the Marketing Association.
Members of the Marketing Association are subject to our comprehensive Code of Practice and will gain credibility as a reputable marketer in the eyes of their customers.
If you have any questions about the Codes or any self-regulation issue, please
email
us, or phone 0800 347 328.
Code of Practice for Direct Marketing in New Zealand
All marketers are expected to comply with the principles set out in the Code. The compliance guide sets out actions which can help achieve compliance with the principles.
Code of Practice for Direct Marketing in New Zealand
A Guide to the Privacy Act 1993
The Privacy Act 1993 deals with the collection, storage and use of personal information about identifiable individuals. All marketers need to be aware of and abide by the details specified in the Privacy Act.
A Guide to the Privacy Act 1993
Code of Practice - Distribution of Unaddressed Mail
The unaddressed mail distribution industry, represented by the Marketing Association, has developed a Code of Practice to minimise the abuse of unaddressed mail and to ensure that its integrity as a marketing tool is maintained and strengthened. All marketers are expected to comply with the principles set out in the Code
Code of Practice - Distribution of Unaddressed Mail
Code of Practice - Telemarketing
This Code of Practice and Guidelines has been developed by the Marketing Association for the purpose of promoting best practice by those engaged in telephone marketing. It has the full endorsement of the Telecommunications Users Association of New Zealand (TUANZ).
Code of Practice - Telemarketing
Useful Links
We've also provided some links to other useful sites which may also assist you
Useful Links
The Case for Self-Regulation
Steve Clarke, former Chairman of the European Advertising Standards Liaison Group, isolates the six key reasons in favour of self regulation - read them here...
The Case for Self-Regulation