Data Advisory Network (DAN)
Launched by the Marketing Association in 2004, the aim and mission of the Data Advisory Network is to provide relevant and pragmatic guidelines for marketers and business decision-makers on the gathering, manipulation, storage and use of data. We deliver this expertise through interactive forums, resource centres, specialised events and access to leaders in the industry.
DAN's key objectives are to provide:
- Direction: Develop the DAN resource centre by producing best-practice guidelines on a range of data topics
- Awareness: Position DAN as the authority and first point of reference for data guidelines, best practice and education in New Zealand
- N-lightenment: Provide practical education on relevant data topics that are of interest to our members
DAN Survey
We're here to work for you, but we can't achieve our objectives without your help. We need you to tell us what data topics are the most important to you, the data user. So tell us what you think via our online survey - what you want to hear more about and how we can improve the services we provide.
Do you have a question in the specialist area of data-driven marketing?
You can put your question to the experts by contacting the Data Advisory Network. Email your question here.
Data Advisory Network - Who Are They?
Find out who's on the Data Advisory Network...
Data Advisory Network - Who Are They?
Want To Be Involved?
If you are interested in being involved with the DAN Special Interest Group, have any suggestions to make or just wish to be kept in the loop with topical issues please contact the Membership Team and register your interest.
It's FREE for all Marketing Association members!
Want To Be Involved?
DAN Events
DAN Dialogue Series
The m-savvy DAN Dialogue Event Series is designed to help expand and encourage industry involvement and knowledge focusing on data. More information on these events (including topics and dates) is available here.
Smarter Data
Smarter Data is a one-day forum packed with invaluable insights and practical solutions on data-driven marketing. You’ll hear inspiring case studies from some of Australasia’s leading data professionals, for more information, visit our events and training page.
DAN Events
Guidelines, Standards and Resources
Name Suppression Service
The Marketing Association is committed to continuing to provide a first-class suppression service for data management to allow marketers to maintain best practice standards for direct marketing. The NZMA administer the Do Not Call list, Do Not Mail list and the Deaths Index. More information about these services, subscribing and approved providers is available here.
If you are a consumer you can add yourself to both the Do Not Call register and the Do Not Mail register.
Recently the DAN Executive undertook a project to build a profile of the consumers who have joined the Marketing Association's Do Not Call and Do Not Mail registers. The results may well surprise you, especially those who have joined this year. To view this report click here.
For more information on the following topics, click on the link below.
- Data Transfer Standards - New April 2008
- NZ Privacy Guidelines for Data Cooperatives
- Best Practice Guidelines for Direct Marketing Data
- Do Not Mail Service (incorporating the Deaths Index)
- Confused About the Postcodes Changes?
Guidelines, Standards and Resources
Do Not Call Service
There are many ways in which your name can get on to a telephone list. For example, you might have provided your phone number when you entered a competition, filled out a warranty card, attended an exhibition, subscribed to a magazine. Perhaps you have ordered a product through visiting a website, through a catalogue or an 0800 number on a TV advertisement. And, of course, you are very likely to have a listing in the Telephone Directory.
Do Not Call Service
Do Not Mail Service
There are many ways in which your name can get on to a mailing list. For example, you might have provided your address when you entered a competition, filled out a warranty card, attended an exhibition, subscribed to a magazine. Perhaps you have ordered a product through visiting a website, through a catalogue or an 0800 number on a TV advertisement.
Do Not Mail Service
Frequently Asked Questions on Special Interest Groups
For more information on who these groups are, visit the FAQ's section for Special Interest Groups (SIG's).
Frequently Asked Questions on Special Interest Groups