Advisory Service - Direct Marketing
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Further Direct Marketing resources are available in the Advisory Services
Direct Marketing Network - Special Interest Group
The Direct Marketing Network (DMN) is a Special Interest Group of the New Zealand Marketing Association, tasked with reinforcing the importance of direct marketing as a key discipline within the marketing mix.
Launched at the end of 2008, the DMN’s mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice direct marketing, while protecting the interests of consumers.
The DMN’s objectives are to:
- Promote a community where marketers can tap into innovative and successful direct marketing initiatives and the people who created them
- Present direct marketing learning opportunities that enhance marketers’ ability to produce better returns from their marketing spend
- Identify and recognise talented individuals within businesses, who are using direct marketing as a key driver to business success
- Build the trust and confidence of the New Zealand public by promoting regulatory services and marketing advice that encourages best practice, targeted and relevant direct marketing activities.
Over the coming year we will bring you practical examples of some of the best direct marketing activities, ways to improve your ROI, and opportunities to get together and share ideas with other marketers and leading industry experts.
Just Launched - the DMN Blog and Facebook Page
The Direct Marketing Network Blog and Facebook
page are now live, make sure you check them out for the latest opinion, development and discussions in direct marketing.
The DMN LinkedIn Group
Make sure you are linked in with New Zealand's top direct marketers. Keep up to date with the latest DM trends, opinions and discussions from around the world.
And if you become a member of the DMN LinkedIn group before 31 August 2010 you could win a copy of 'Every Bastard Says No' - the success story of 42BELOW Vodka. (This offer is open to all members of the DMN LinkedIn group as of 31 August 2010).
Do you have a question in the specialist area of direct marketing?
You can put your question to the experts by contacting the Direct Marketing Network. Email your question here.
Who is on the Direct Marketing Network Executive?
Want to Be Involved?
If you are interested in being involved with the Direct Marketing Network Executive, have any suggestions to make or just wish to be kept in the loop with topical issues please contact the Membership Team and register your interest. It's FREE for all Marketing Association members!
Guidelines, Standards and Resources Code of Practice for Direct Marketing in New Zealand
All marketers are expected to comply with the principles set out in the Code. The compliance guide sets out actions which can help achieve compliance with the principles.
Best Practice Guidelines for Direct Marketing Data
The Marketing Association’s Data Advisory Network (DAN) have designed the 6 Guiding Principles for Direct Marketing Data to provide data managers with guidelines to ensure personal information used for marketing purposes is collected, managed and maintained in accordance with best practice standards.
Case Studies
These articles are accessible to members only, you will need your login details to view these articles. If need a reminder of your login, please contact the Membership Team.
Your Move - Check Mate
Your move, my move, better check mate or you will be wasting your money! In a sense, keeping up with your customers is like a game of chess. Your data is a rich source of King and Queen Customers.
Trigger Based Marketing: Timing Is Everything
Today trigger-based marketing is a growing success story and it is only going to get more important as consumers get edgy about the price of heartland staples.
Those Trigger Moments
From mother and baby clubs to insurance brokerages, there are trigger points just waiting to be employed to up-sell, cross-sell and deliver greater ROI.
Legal and Necessary Insider Trading for Marketing Professionals
Trigger marketing, when used properly, is highly discriminating and mercenary.
Generation DM
Forget the 'blind faith' approach. Here's how to test different marketing channels head to head to ensure you pick the optimal combination.
Focus Your Retention Budget Where It Can Do Some Good
First, a few home truths. You are going to lose some customers, however hard you try. Others will buy time and again, no matter what. Then there’s the waverers – those who may or may not stay with you next time round. So where’s the sweet spot for your retention efforts? Where can you really make a difference?
Lists that Suck
We’re often fed this line about direct marketing: that something like 60% of response is based on the list selection, 30% by the choice of offer, and 10% is driven by creative. In my experience it’s more or less true, although the mere suggestion of such a “hierarchy” can send some art directors into full-on devil-in-prada mode.