eMarketing Network - About Us
The eMarketing Network (formally known as eMarketing Council) was set up to provide support to agencies, suppliers and practitioners of email marketing, online advertising, eCommerce and online promotions. Our objective is promote ethical best practice eMarketing in New Zealand.
Since launching in 2001 as the eMarketing Council it was felt the role of the Council had evolved and needed a new name to reflect its stronger focus in providing a more supportive role to those involved in eMarketing in New Zealand and leading the way in this dynamic and vibrant form of marketing.
The change of name to eMarketing Network (eMN) reflects the intention of the executive to give New Zealand marketers the opportunity to develop all forms of online marketing in a supportive environment offering education, knowledge and development of best practice as outlined in the original objective above. In addition it intends to develop into a Network that should be considered the first point of contact for any commentary or development in the industry.
The eMarketing Network (eMN) is driven by an executive committee of industry professionals who donate time and resources to enable the Network to fulfil its objectives.
What does the eMN Executive do?
The executive committee is focused on three key areas:
Lobbying, Alliances and Standards: Promoting industry best practice in a way that ensures the eMarketing industry remains self regulated.
Events and Education: Developing and supporting the best in New Zealand's strategic and creative talent in the eMarketing space.
Marketing and Communications: Promoting the eMarketing industry.
Since its inception in 2001, the eMarketing Network has:
- Planned, developed and executed Practical email Marketing course - a 2-day introductory course on email marketing
- Participated in a review of the DMA's Code of Practice to ensure inclusion of eMarketing principles
- Developed an online dictionary of eMarketing terms to promote consistency of language and enhance understanding of eMarketing concepts. The dictionary is regularly updated.
- Launched the eMarketing categories with the RSVP Awards - recognising the best of the best in New Zealand's strategic and creative talent in the eMarketing space.
- Introduced and run a series of Brainy Breakfasts in Auckland and Wellington designed to share knowledge of eMarketing best practices.
Who is on the eMN Executive?
Meet the driving forces behind the eMarketing Network. The Executive represents members of the Network and they play a very active role in maintaining the viability of eMarketing as an ethical and legitimate marketing communications tool.
Who is on the eMN Executive?