1 July 2008 - Postcode Day
Posted: 26 Jun 2008
New Zealand Post is dubbing 1 July ‘Postcode Day’, as it becomes mandatory for high volume mailers wanting to maximise bulk mail discounts to include correct postcodes and addresses on their mail.
New postcodes were introduced in June 2006, and 28% of mail currently carries the correct codes. That’s well below the over 90% correct postcode use in countries like England and Australia.
Postal Services Chief Executive Peter Fenton, says the first priority has been getting business and other high volume mailers to adopt the codes.
Full Story: 1 July 2008 - Postcode Day
Auckland's Tuesday Night Class - Now Sold Out!
Posted: 24 Jun 2008
The ever-popular Tuesday night class of Certificate of Direct Marketing in Auckland has now sold out!
Spaces are still available in the following classes:
Auckland - Wednesday night and Saturday
Wellington - Tuesday night and Saturday
Christchurch - Saturday
Click here for more information and to register. Classes start 22 July.
Full Story: Auckland's Tuesday Night Class - Now Sold Out!
New Data Transfer Standards
Posted: 5 May 2008
Single key encryption, password protection, file transfer protocol’s – you may have heard these terms but perhaps you aren’t familiar with exactly what they are all about?
Transfer of data from one location to another happens everyday within organisations. To assist businesses with the secure transfer of data the Marketing Association’s Data Advisory Network (DAN) have just completed a set of recommended Data Transfer Standards. You will find them easy to follow and they will no doubt challenge you to consider your own internal practices.
To have a read of the standards click here. If it’s really not your scene then pass them on to the person within your organisation who would benefit most from these practical tips.
Full Story: New Data Transfer Standards
Launch of a Ground Breaking New Initiative to Assure Top Quality Marketing Data
Posted: 15 April 2008
The Data Advisory Network has recently launched an exciting new initiative, the List Warranty Register. The List Warranty Register is an assurance by List Owners that they are compiling, using and/or maintaining lists in a fashion that is compliant with the Privacy Act 1993, particularly name suppression, and the Marketing Association's Codes of Practice and Best Practice Guidelines.
If you would like to find out more about the List Warranty Register click here.
Full Story: Launch of a Ground Breaking New Initiative to Assure Top Quality Marketing Data