Winners Unveiled for the 2010 TVNZ-NZ Marketing Awards
Posted: 27 August 2010
Following months of trawling through entries, rigorous judging, and back-patting of finalists, the New Zealand marketing community was in celebratory mode tonight at the 2010 TVNZ-NZ Marketing Awards.
In recognition of marketing excellence driving business results, NZ Marketing magazine and the New Zealand Marketing Association (NZMA) proudly announced this year’s winners of the coveted TVNZ-NZ Marketing Awards.
The judges praised Fairfax Media Supreme Award winner, 2degrees, for becoming very successful in a very short time. 2degrees “used great insight, they’re brave and innovative, and being quintessentially Kiwi they’ve got the knack of capturing the hearts and minds of middle New Zealand”.
In keeping with the science of marketing theme, the crowd of passionate marketing and business leaders enjoyed an evening of entertainment and celebration amid flaming test tubes and dazzling pyrotechnics with awards host, Te Radar, and live band Gourmet Peppers.
A full list of winners can be found on the awards website.
Full Story: Winners Unveiled for the 2010 TVNZ-NZ Marketing Awards
Marketing Association adds PR and WoM Advisory Services
Posted: 05 August 2010
With the announcement of the launch of two new Advisory Services, the New Zealand Marketing Association (NZMA) continues to identify and provide resources for the development of specialist areas of marketing.
"These two new services keep business and marketing professionals abreast of the latest techniques and industry information within the fields of Public Relations and Word of Mouth Marketing (WoM)" says Graham Medcalf, the NZMA's Corporate Services Manager. "This is only made possible through the support of sponsors Network PR (PR Advisory Service) and The Village Square (WoM Advisory Service)."
These two new services complement the NZMA's 16 existing Advisory Services, which provide invaluable best practice guidelines, case studies, articles and other useful information. The following services are available online.
Full Story: Marketing Association adds PR and WoM Advisory Services
Leukaemia & Blood Foundation Chosen for Database Makeover
Posted: 13 July 2010
Registered charities were recently invited by the Marketing Association's Data Advisory Network (DAN) to participate in a free data enhancement programme to showcase best practice data management.
The Leukaemia & Blood Foundation were chosen for the programme, whereby all of the database enhancement tools and services will be provided free of charge by DAN executive members.
Pru Etcheverry, Executive Director of the Leukaemia & Blood Foundation said "It’s fantastic! We’re delighted that we were chosen and are really looking forward to working with DAN and the Marketing Association."
Initial findings will be presented at the next DAN Dialogues and the results of the full data enhancement programme will be the basis of a case study to be presented at Smarter Data Day in early 2011.
Full Story: Leukaemia & Blood Foundation Chosen for Database Makeover
Introducing the SME Marketing Assistance Programme
Posted: 01 June 2010
The Marketing Association has just launched a new member benefit for SME Corporate members, the SME Marketing Assistance Programme, proudly sponsored by Telecom.
This brand new offering will assist SME Corporate members with their annual marketing planning process by way of regular, facilitated, free one-day SME Marketing Assistance Programmes.
By attending the programme, SME Corporate members will gain exactly what they need to understand their markets, implement effective marketing strategies, remain compliant and ensure they get the best return on their marketing spend.
More information is available here.
Full Story: Introducing the SME Marketing Assistance Programme