Special Interest Groups
There are now four opportunities for Marketing Association members to be affiliated with a Special Interest Group that looks after their particular interests within the marketing arena.
Given its sheer diversity, it stands to reason that different aspects of marketing will appeal to different people. As Marketing Association membership grows - and in response to demand - additional Special Interest Groups are likely to be formed to cater for other segments in the future.
To learn more about each interest group, click on the headings below:
Marketing Agencies Council (MAC)
previously known as Agency Council
The strategic focus of this group is to foster better client and agency connections, and to stimulate the growth of marketing communication strategies that produce directly measurable business outcomes.
Data Advisory Network (DAN)
The aim and mission of the Data Advisory Network is to provide relevant and pragmatic guidelines for marketers and business decision-makers on the gathering, manipulation, storage and use of data.
Direct Marketing Network (DMN)
The Direct Marketing Network is a newly formed Special Interest Group aiming to inspire business success through best practice in the disciplines of direct marketing.
eMarketing Network (eMN)
The eMN was setup to promote ethical best practice eMarketing and provide support to practitioners, agencies and suppliers across the spectrum of online marketing disciplines.
This page was printed from The Marketing Association Website (http://marketingassociation.org.nz/interest_groups.php)
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