Introduction to Marketing
Are you looking for an Introduction to Marketing?
Whether you're kick-starting your marketing studies or refreshing your existing marketing expertise, this two day intensive, interactive course is for you!
Introduction to Marketing is designed for anyone who is:
- New to marketing
- From associated areas (sales, IT or customer services)
- Planning to take the Certificate of Direct Marketing and who want an understanding of basic marketing before they begin
- Simply wanting to refresh their marketing knowledge
Course Content - The Marketing Concept and Challenge
Pseudo verse Real marketing. How the two differ. - The Marketing Plan
Why plan? Overview on planning. The marketing plan flow chart. - Buyer Behaviour
The decision making process. Key points about buyer behaviour. - Market Research
Pros and cons of various tools. What research can do. What it often can't do. - Market Segmentation
What is segmentation? Methods of segmentation. - The Product
The customers perspective. Branding and packaging. Sources of new product ideas. - The Service
The customers perspective. How to create the "wow" factor. - Marketing Communications
Why 50% of spending is wasted. How to avoid that wastage.
Tutor
Steve Bridges is widely regarded as one of New Zealand's foremost authorities on marketing.
While he was Professor of Marketing at Massey University, Steve is perhaps better known for his many and varied practical marketing successes, spanning a career of 35 years: Villa Maria wines, Tullen Snips and law firm Simpson Grierson to name but a few.
Steve's unique combination of the academic and practical sides of marketing - along with his sense of humour - makes him a highly effective teacher.
Your Investment
Marketing Association Members: $995+GST
Non Members: $1295+GST
Dates
For more information or to find out when the next Introduction to Marketing course is being run, please contact Amy Bullen or call us on 0800 347 328.