Knowledge Base - eMarketing & Emerging Technologies
How To Make Your Client Remember Your Website ...Forever!
Paint a great picture to make your URL memorable... forever!
How To Make Your Client Remember Your Website ...Forever!
Otherwise Fine
A look at some "microtrends" likely to influence and powerfully shape society in New Zealand during 2008.
Otherwise Fine
Data security is critical. Yeah right!
Yes, security is sometimes inconvenient, but it is critical.
Data security is critical. Yeah right!
Enterprise 2.0
The rise of a culture of internal participation rather than competitiveness is being signalled, demonstrating the very need for Enterprise 2.0 technologies.
Enterprise 2.0
Marketers Behaving Badly
You can't stop people talking. But you can listen. And you can respond thoguthfully, taking note of their concerns.
Marketers Behaving Badly
How to Jump Into Social Media
If social media doesn't affect your job now, it will soon. But first ... er, what is social media?
How to Jump Into Social Media
If you really want to gauge your relation to humanity, log on…
The energy pouring out of the web demands some serious study.
If you really want to gauge your relation to humanity, log on…
People power on steroids.. It’s Web 2.0!
From the ashes of the Web 1.0 crash arose a new breed, necessitating a culture based on responsiveness and fluidity rather than corporate control.
People power on steroids.. It’s Web 2.0!
Embracing ‘Consumer Control’ in the Digital Environment – it’s a Question of Trust.
Lessons from the Proximity iD-Habeas partnership; improving email delivery in NZ through auditing, monitoring and whitelisting
Embracing ‘Consumer Control’ in the Digital Environment – it’s a Question of Trust.
The Informed Shopper: How Technology is Transforming the Retail Landscape
We are witnessing the rise of the 'Informed Shopper', assuming control of how they receive information that will influence purchasing decisions
The Informed Shopper: How Technology is Transforming the Retail Landscape
The New Entertainment Paradigm
Can the movie industry teach us a few tricks in connecting with our brands with consumers?
The New Entertainment Paradigm
The New Interactive Marketing Technologies – Sustaining a Frictionless Dialogue With Customers
People can fall asleep watching television. They can fall asleep reading a newspaper or magazine. Ditto radio. By contrast though, people generally don’t fall asleep in mid-conversation or when they’re surfing the internet. The difference? Dialogue – two way communication.
The New Interactive Marketing Technologies – Sustaining a Frictionless Dialogue With Customers
Keeping Up
Keeping Up
Online Customer Retention – Why Social Media Matters To Your Brand
The corporate blog is one of the most democratic and accessible means of starting a dialogue with your customers. How do you stack up?
Online Customer Retention – Why Social Media Matters To Your Brand
Eight Ideas for Revitalizing Your Blog
Before you give up and decide to pull the plug on your blogging experience, let's look at some ideas for revitalizing you blog so that both you and your customers can benefit from it.
Eight Ideas for Revitalizing Your Blog
Five March Madness Lessons for Email Marketers
Marketers can use these five winning strategies to improve their email marketing game
Five March Madness Lessons for Email Marketers
MySpace Marketing Tips, Tricks, and Hints
I run MySpace.com marketing campaigns on a daily basis and wanted share some real-world experiences and tips
MySpace Marketing Tips, Tricks, and Hints
Top 10 Online Marketing Predictions for 2007
With 2007 in full swing, here are our predictions for the rest of the year to come. In prior years we have given you a mix of business and personal lifestyle predictions, but this year we're sticking to just the online marketing world. We busted out our omniscient crystal ball, and this is what it told us...
Top 10 Online Marketing Predictions for 2007
Case study : Rockgas National Marketing Goes Online
When you’re a market leader in residential and commercial LPG with a nationwide franchise and branch network, you’re bound to be plagued with marketing logistics issues to solve.
Case study : Rockgas National Marketing Goes Online
Case Study: Whitcoulls hits the Top 100! And reinvents marketing along the way...
Three years ago Whitcoulls reinvented the way it looked at advertising... adding new media and email marketing to their hardcopy, print and letterbox mailers.
Case Study: Whitcoulls hits the Top 100! And reinvents marketing along the way...
Rich Internet 101
The benchmark for websites is continually rising, yet new developments in web technology are one of the hardest areas for marketers to keep abreast of.
Rich Internet 101
Blogworld
So, in each issue of DLB, we will explore the impact a newsworthy subject is having in the blog world.
DLB #62 - Remember Auckland’s stellar example of our near third world power infrastructure in June of this year?
Blogworld
Have You Been Digitally Dissed?
Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact your career.
Have You Been Digitally Dissed?
E-Mail Plus Word-of-Mouth: A Marketing Revolution
The ubiquity of e-mail, among marketers and Internet users, has created a take-it-for-granted attitude that detracts from its actual power. But with 90% of Internet users — and over 55% of all Americans — e-mail unquestionably has access to an audience with critical mass, and it is increasingly becoming a primary delivery vehicle for word-of-mouth marketing.
E-Mail Plus Word-of-Mouth: A Marketing Revolution
Involvement Uncovered
As published in DLB #60 May/June 2006 - Consumer Engagement may be the phrase of the moment, but as WRC Strategic Director David Thomason explains, WRC has been quietly perfecting this type of thinking and process for the last four years.
Involvement Uncovered
Channel Innovation – How SMS-to-email is bridging the channel gap
As published in DLB May/June 2006 - At Dialog we’ve been experimenting with this type of SMS-to-email mechanic for a while, so here are some of our observations on how to get the most from this multi-channel technique.
Channel Innovation – How SMS-to-email is bridging the channel gap
Paving the path to purchase - from awareness to the till
As published in DLB May/June 2006Boyd Wason of Tango Communications is a man on a mission. In fact he’s positively evangelical when it comes to the opportunities that exist in the interactive space.
Paving the path to purchase - from awareness to the till
Buying Online Media for ROI – Tracking consumers from click to purchase
As published in DLB May/June 2006 - So why is it in this country for a medium as measurable as the Internet, you are getting such poor information? Well three reasons that I can think of
Buying Online Media for ROI – Tracking consumers from click to purchase
New eMarketing Media Technologies - reaching today’s search engine users
As published in DLB May/June 2006 - Search Engine Optimisation (SEO) is an essential tool for businesses to promote goods, services and generate leads through their website. Here are some tips on employing SEO to ensure you maximise on your investment through effective marketing on search engines such as Google and yahoo!
New eMarketing Media Technologies - reaching today’s search engine users
Tooling up for a new era of accountability
As published in DLB #60 May/June 2006 - When you read about the growth of online media and search, it’s easy to see why traditional media vehicles are now starting to put serious thought to incorporating more interactivity and measurability. To read on, click the link below
Tooling up for a new era of accountability
The Marketing 2.0 Toolkit: The top 10 new tools for measuring up in the new age of Marketing 2.0
As published in DLB May/June 2006 - Recent advances in technology have driven a fundamental power shift in consumer behaviour, largely in favour of the consumer.
The Marketing 2.0 Toolkit: The top 10 new tools for measuring up in the new age of Marketing 2.0
win win win win WIN
As published in DLB May/June 2006 - Like human kind, the sales promotion has evolved. When driving sales for your brand, are you still on all fours or walking tall?
win win win win WIN
Why Small Businesses Should Care About Web 2.0 Marketing
A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments
Why Small Businesses Should Care About Web 2.0 Marketing
The Pay-Per-X Generation
2005 has been a year where many New Zealand businesses have started measuring online marketing return on investment (ROI) in concrete terms where X dollars invested returns X dollars in sales or leads
The Pay-Per-X Generation
Click Fraud: How Real Is the Threat?
There's a troubling paradox for advertisers and it is one that that will only intensify as the ongoing boom in online advertising continues: as search engine marketing grows, so does the potential for click fraud, which, in turn, can eat into overall revenue numbers.
Click Fraud: How Real Is the Threat?
The Secrets of Building Links and Increasing PageRank
Links are important to Google, Yahoo and MSN in determining where your site is placed within the search results. As you probably know, the more links, the better you will place.
The Secrets of Building Links and Increasing PageRank
RPS027 (Rock Paper Scissors) - A Case Study
A case study on the award winning Rock Paper Scissors Telecom Mobile campaign. This campaign takes the concept of 'integrated' to a whole new level. It is a great example of intimately understanding your target market and developing a campaign to suit.
RPS027 (Rock Paper Scissors) - A Case Study
Vodafone Case Study: The Great Deal Nabber’s Speedy Route Plotter
After Vodafone launched its 3G network in August 2005, complete with real time video calling, it developed an offer of two 3G Motorola handsets for the price of one.
Vodafone Case Study: The Great Deal Nabber’s Speedy Route Plotter
Psst! Here's Some Viral Marketing News . . . Pass It On.
How many times have you been e-mailed a joke or cartoon and forwarded it to friends or co-workers? And how many times have you done it today?
Psst! Here's Some Viral Marketing News . . . Pass It On.
Who Says It's Spam?
Who decides what is spam and what isn't? The consumer perhaps?
Who Says It's Spam?
Online Retail Marches Ever Upward
eMarketer estimates that US online retail sales rose by a hefty 25% in 2005, but when it comes to online shopping, the old huckster's line, "You ain't seen nothin' yet, bub," couldn't be truer.
Online Retail Marches Ever Upward
Five Ways to Improve Your Web Copy Immediately
Here are five tips, hints, and suggestions you can apply right now, with a minimum of time or technical hassle, to dramatically improve the effectiveness of your website writing.
Five Ways to Improve Your Web Copy Immediately
Picking the Best Day To Send E-Mails
Should you e-mail your prospects on Monday or Friday, sometime in between or on the weekend?
Picking the Best Day To Send E-Mails
Improving Conversions From the Home Pages You Don't Know About
While getting people to enter your site through the home page of your Web site is ideal for conversion, occasionally visitors will enter through a sub-page, not designed for that same means.
Improving Conversions From the Home Pages You Don't Know About
12 Tips for Successful Opt-in Email Newsletters
Do you have your own opt-in, permission based electronic newsletter? It could answer many of your problems.
12 Tips for Successful Opt-in Email Newsletters
Staying on the right side of the new Spam legislation
The Unsolicited Electronic Messages Bill - to give it the official title - has now been released. What are the key points and what does it mean for you?
Staying on the right side of the new Spam legislation
Delivery Dilemma
Forget about subject lines, creative executions and test offers. The thing that concerns e-mail marketers most is deliverability. Will the message get through?
Delivery Dilemma
Touchpoint Case Study
The txt2taste campaign combined multiple channels, including TV, txt, email, web and post for fulfilment.
Touchpoint Case Study
Identity Theft and eCommerce
Business online should do everything possible to protect consumer information, provide relevant privacy safeguards, and assure consumers that their data will be treated with high level of security.
Identity Theft and eCommerce
Search and ye shall find
Search marketing is a powerful tool, but brands must beware: competitors can easily use it to divert potential customers to their own websites.
Search and ye shall find
Move Over Blogs: Here Come Podcasts
If you haven't heard of podcasting yet, I am not surprised. It's a brand new term—just invented last year, in fact, by Ben Hammersley in an article for The Guardian newspaper.
Move Over Blogs: Here Come Podcasts
Case Study: How to Beat the Spam Filters
It's now critical that we be a bit smarter in our newsletter-delivery strategies.
Case Study: How to Beat the Spam Filters
From Spam to Viral Web Video With John Cleese
This is a behind-the scenes story that reveals how one B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate thousands of sales leads.
From Spam to Viral Web Video With John Cleese
SEO: The True Cost of Doing It Wrong
Search engine optimization - what amount should companies pay for SEO expertise?
SEO: The True Cost of Doing It Wrong
Blogging for Fun and Profit
Stephan explains what a blog is and how you can use it to your advantage!
Blogging for Fun and Profit
Designing Search Engine Optimisation Solutions, Which Offer CompetitiveAdvantages
In today's business environment there are multiple and competing issues that constrain any marketing mix. End-to-end web marketing strategy is critical.
Designing Search Engine Optimisation Solutions, Which Offer CompetitiveAdvantages
Natural Search: The Great Equalizer
Scott looks at what is a natural search, why it is important and the difference it makes for both small and large organisations.
Natural Search: The Great Equalizer
Does your web site appeal to the silent and suffering?
Think about the problems your customers are facing when they come to your web
site. Then start to design your email communications to suit those that are
wandering around your website, silently suffering, but interested in learning
more.
Does your web site appeal to the silent and suffering?
Social Networks: Passing Fad or the Next Big Thing?
What is it about social networks that is creating such a buzz in the media...?
Social Networks: Passing Fad or the Next Big Thing?
Two Simple Strategies to More Profitable Email Promotions: Targeting and Personalisation
What are you doing to make sure that your email promotions get noticed, opened,
and read by your customers and subscribers?
Two Simple Strategies to More Profitable Email Promotions: Targeting and Personalisation
Design tips to improve your open rates
Chris presents four simple steps you can to take to ensure your next email message preview pane design gets all the attention it should.
Design tips to improve your open rates
Texting reaches the grown ups!
Case Study
Texting reaches the grown ups!
Understand Online Consumer Behaviour
Success in online advertising is based on understanding the Internet as a communications medium and how it differs from television, radio and print media.
Understand Online Consumer Behaviour
Are Your Emails Building Your Brand?
Of all the emarketing activities used by businesses today, none has the potential to reinforce or to damage a brand as much as email.
Are Your Emails Building Your Brand?
If you're happy with your apps clap your hands!
Technology is (finally) catching up with the 'get-go' rhetoric down here at the bottom of the world.
If you're happy with your apps clap your hands!
Plan and prepare your web pages as thoughtfully as your advertisements
The truth is a large percentage of advertisers don't apply the same amount of effort to their follow up materials-including their Web sites-as they do their ads or mailers.
Plan and prepare your web pages as thoughtfully as your advertisements
email Marketing: Dynamic, Personalised Mail
Neil discusses how dynamic content lets marketers send timely, relevant messages that resonate with recipients on an individual level.
email Marketing: Dynamic, Personalised Mail
Traditional Companies Pick Up Online Ad Reins
Statistics on online advertising.
Traditional Companies Pick Up Online Ad Reins
Your Website - How does it influence your offline brand?
No longer does the online presence exist merely to support the rest of your marketing efforts; your website can be the defining factor in how prospects see your entire brand.
Your Website - How does it influence your offline brand?
Don't Ask Your Customers to Assume the Risk of Data Security
Alan covers why Web sites that limit liability for security breaches will regret that decision in the long run.
Don't Ask Your Customers to Assume the Risk of Data Security
Monitoring Search Engine Positions
Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
Monitoring Search Engine Positions
Typos Can Kill Your Image But Boost Your Online Marketing
While misspellings and grammatical errors are disturbing, online marketers can take advantage of misspellings and typos to boost their efforts.
Typos Can Kill Your Image But Boost Your Online Marketing
Define your eMarketing plan
Unlike a business plan that helps you focus on your day-to-day and year-to-year goals, an emarketing plan will help you monetize those goals.
Define your eMarketing plan
Sleeping Subscribers
Are marketers inadvertently producing messaging that turns their own subscribers off?
Sleeping Subscribers
Search Engine Ethics for eMarketers
Legitimate marketers must dissociate themselves from the rising tide of spam, not just in the inbox, but in the search engines as well.
Search Engine Ethics for eMarketers
Usability Issues: 5 Factors to influence your website design
Aran delves into how to maximise the impact of your website through design and copy.
Usability Issues: 5 Factors to influence your website design
Mutant Mobile Mania
Did technology always get ahead of etiquette? Jim believes mobile phones rob us of both privacy and leisure.
Mutant Mobile Mania
How small firms acquire and retain online customers
The basics of acquiring and retaining online customers before you're at the stage where you can roll out a loyalty programme.
How small firms acquire and retain online customers
Games People Play
Would it surprise you to learn that 5th on the list of the top online activites is contests?
Games People Play
Introducing Interactive Touchscreens to your Multi-Channel Strategy
Vodafone Live! - Case Study.
Introducing Interactive Touchscreens to your Multi-Channel Strategy
Mobile Marketing Ready for Prime Time
The highly personal mobile channel - will this ruin the potential benefits for marketers?
Mobile Marketing Ready for Prime Time
Develop a Five-Year Plan for Your Site
Let's dispel a big myth that the Internet is changing so fast, it is impossible to plan for. That is absolute rubbish.
Develop a Five-Year Plan for Your Site
email Case Study: Shell Oil
A look at two newsletters that Shell Oil put together and some of their key learnings.
email Case Study: Shell Oil
The Email That Made Me Feel Special
Making your customers feel like a very special part of your business is relatively easy, and definitely low cost. Read how an email surprised and delighted Simon...
The Email That Made Me Feel Special
Future-proofing Your Website
How future-proof is your website? What I mean is, how well have you prepared your site for the rising consumer generation - a group that will, in all likelihood, conduct most of their transactions online?
Future-proofing Your Website
Trust Me, I'm a Website
How does a website earn the same level of trust as a physical store?
Trust Me, I'm a Website
Getting Your Newsletter or Ezine Past the Spam Filters
As if it's not difficult enough to create high quality content for your newsletter or ezine, there's a new problem that's cropped up lately that could have a major impact on your success.
Getting Your Newsletter or Ezine Past the Spam Filters
Contagious approach
As consumers lose trust in mainstream brands, viral marketers are being handed specific budgets to spread the word. But they must innovate to accumulate.
Contagious approach
Is your web site missing its most vital part?
The Internet Explosion has resulted in every business deciding they need a web site. The problem is the lack or strategy for the site.
Is your web site missing its most vital part?
Eight Steps to Ward Off Spam Complaints
Here are a number ways email list managers can avoid spam complaints.
Eight Steps to Ward Off Spam Complaints
5 Key Questions (You've Been Dying) To Ask About Business Blogs
By now you've heard about blogs or Weblogs. They're the next new thing. They're cool. The blogosphere (the community of active bloggers) has grown from a dozen or so Weblogs in 1999 to an estimated half million today.
5 Key Questions (You've Been Dying) To Ask About Business Blogs
Rescue your legitimate opt-in email messages from the "trash bin"...
... by using these lessons from the FTC spam conference!
Rescue your legitimate opt-in email messages from the "trash bin"...
Instant Gratification
Danielle Green asks how secure e-coupons will be from fraud, and whether customers will embrace the technology
Instant Gratification
Does Your Website Scratch an Itch?
Does your website answer what people are really asking... or are you just telling everyone about your product or company?
Does Your Website Scratch an Itch?
8 Tips to Increase Response in Email
Opt in email marketing is no different from normal direct marketing in that small, simple changes will increase your response and success.
8 Tips to Increase Response in Email
New Beer Uses Pre-Launch Viral Email Vote to Turn Consumers into Evangelists
Southern Cross Brewers had to crack into a giant market with no apparent footholds or entryways for new suppliers. Find out more about how they did it.
New Beer Uses Pre-Launch Viral Email Vote to Turn Consumers into Evangelists
Getting to Know Yourself Online
Study your statistics in more depth and with more enthusiasm than ever before. Anna Curnow examines websites, email marketing, search engine marketing and online advertising.
Getting to Know Yourself Online
Spam Soars, But Key Metrics Stay Stable
Spam hasn't diminished email's performance for 'legitimate' marketers
Spam Soars, But Key Metrics Stay Stable
Marketers vs. Spam? Hey, It's a Start
With inboxes overflowing from get-rich-quick schemes and Viagra specials, it's easy to see why customers use blacklists and other techniques to stop spam.
Marketers vs. Spam? Hey, It's a Start
DM Owns Online Advertising
66% of online ad impressions served in fourth-quarter 2002 were direct marketing ads
DM Owns Online Advertising
De-horning email's devil child
James gives his take on email marketing and the do's and don'ts he recommends
De-horning email's devil child
Is A Yahoo Listing Still Worth The Cost?
The pros and cons of maintaining, or paying for, a Yahoo listing
Is A Yahoo Listing Still Worth The Cost?
Instant Gratification
Mobile text messaging, web and email are making direct marketing a successful, cost-effective option for FMCG companies and retailers.
Instant Gratification
Leaping Virtual Boundaries
How implementing a Content Management System can keep website content informative, pertinent and up-to-date.
Leaping Virtual Boundaries
How to make sure your eNewsletters hit the mark
It's nearing deadline day for the next issue of your eNewsletter - and it's not looking great. Here are some pointers to help make sure your eNewsletters always hit the mark.
How to make sure your eNewsletters hit the mark
Top Tips for Taglines That Engage First-Time Visitors
A good tag captures a visitor's attention and interest long enough for her to decide if she is in the right place. This makes it a first step in the sales process. An ineffective tag leaves your visitor guessing what you do.
Top Tips for Taglines That Engage First-Time Visitors
Companies Responding to Customer email Inquiries
Email risks being abandoned as a viable contact method if companies delay response
Companies Responding to Customer email Inquiries
Plugging in and Logging on: Simultaneous TV and Internet Usage
New statistics reveal a cross-media trend
Plugging in and Logging on: Simultaneous TV and Internet Usage
12 Steps to Better E-Mail Marketing
12 steps, because we have some bad email habits to shake off!
12 Steps to Better E-Mail Marketing
Cyberkidz Resource Kit Takes Off
The latest on increasing the safe use of the Internet by children
Cyberkidz Resource Kit Takes Off
Finding the right Search Engine Optimisation Contractor
Ask these questions before you decide
Finding the right Search Engine Optimisation Contractor
Some Wellington websites poorly prepared for internet marketing
Research looking at the readiness of Wellington (New Zealand) businesses with websites for web marketing.
Some Wellington websites poorly prepared for internet marketing
Permission-based Email Marketing
Permission-based email marketing has brought a powerful new medium to your marketing arsenal.
Permission-based Email Marketing
The Text Messaging Phenomenon
What makes a mobile marketing campaign successful? Three elements provide the keys to a successful campaign: Proximity, Convergence and Engagement.
The Text Messaging Phenomenon
Can you Identify your most Valuable eCustomers?
e-tailers are predicted to spend $1.7billion on eCustomer, email-retention campaigns this year. But how do you reach the retention at the end of 'cyberspace road'?
Can you Identify your most Valuable eCustomers?
Want more sales? Think of your Web Site as a Catalogue, not a Storefront
Understanding catalogue buyers vs. shop buyers can be the key to your site's success
Want more sales? Think of your Web Site as a Catalogue, not a Storefront
Interview: Yours is a Very Good Email
Could a hilarious powerpoint presentation be the prototype for viral marketing?
Interview: Yours is a Very Good Email
iTV: The Reality & Opportunity
iTV creates as many opportunities as challenges for advertisers, retailers
and application providers in the years ahead. While iTV has
promised much in the past, the opportunities are now slowly becoming realities.
iTV: The Reality & Opportunity
Spam: regardless of what the law says - it's bad business
All the reasons why spam is bad for your business
Spam: regardless of what the law says - it's bad business
The Ins and Outs of email Security
The real truth about email security
The Ins and Outs of email Security
Are you practising permission marketing... or perdition marketing?
Do you perceive permission as an obstacle or a tool for your email marketing?
Are you practising permission marketing... or perdition marketing?
Be a Poodle, with a Rottweiler bark
A 12-point website checklist for small companies wanting a big bark, not a little yap
Be a Poodle, with a Rottweiler bark
The Original "20 Reasons to Put Your Business on the WWW"
Insightful reasons as to why you need to be on the web
The Original "20 Reasons to Put Your Business on the WWW"
What Makes a 'Killer' Website
Tips for making a customer-driven website.
What Makes a 'Killer' Website
So, you want to go online?
Strategies from Harvard
How to create a successful website with limited budget by leveraging existing resources.
So, you want to go online?
Strategies from Harvard
The Changing Face of Marketing
The role of Internet, email, digital and interactive television and some tips on achieving more bang for your buck.
The Changing Face of Marketing
The Difference Between Newsletters and Emails
There are two different approaches to writing... in an action-oriented copy of an email promotion... and in the more personal, informative, and value-driven style of a newsletter.
The Difference Between Newsletters and Emails
Just do something else
What you need to be an eMarketing leader
Just do something else
A clever marketing email
Points to remember when putting together an email campaign
A clever marketing email
A Five-Point Plan of Beer: Understanding to help build relations between Marketing and IT
Understanding to help build relations between Marketing and IT
A Five-Point Plan of Beer: Understanding to help build relations between Marketing and IT
Doom and Gloom after the Internet Boom?
What has happened to the Internet boom?
Doom and Gloom after the Internet Boom?
8 Ways to Prevent E-Commerce Security Breaches
Risk management tips to prevent e-damage to your eCommerce.
8 Ways to Prevent E-Commerce Security Breaches
Developing Internet Partnerships
Looks at the Internet's own particular brand of affiliate programmes
Developing Internet Partnerships
Five "Do's" For Customer Relationship Management in the DigitalWorld
Suggestions on keeping customers longer on the web
Five "Do's" For Customer Relationship Management in the DigitalWorld
Horses for Courses: New Opportunities for Email Marketers
New opportunities for email Marketers.
Horses for Courses: New Opportunities for Email Marketers
Is your web site fast enough?
How to measure your website's performance
Is your web site fast enough?
Email: Hunting vs. Gathering
Preaching to the converted can pay off
Email: Hunting vs. Gathering
How the web works
Find out what those web stats are really telling you
How the web works
Permission is Not Enough
Alan's thoughts on persmission email marketing - when it is and isn't OK.
Permission is Not Enough
ASPs - The Way Ahead for B2B Marketing of Services and Systems
If you don't know about ASPs, you will soon.
ASPs - The Way Ahead for B2B Marketing of Services and Systems
eMarketing in NZ - Gearing Up for the Year 2000
A look at the state-of-play for ebusiness in New Zealand, and opportunities for savvy emarketers.
eMarketing in NZ - Gearing Up for the Year 2000
How to Build a Community on your Site and Participate in Others
One of the Internet's most powerful advantages is this ability to bring together people.
How to Build a Community on your Site and Participate in Others
After the Gold Rush
In the midst of all the hype, speculation, and self-interested predictions about the Internet...
After the Gold Rush
7 Deadly Sins of Email Marketing
The "killer app" of the Internet, email marketing is theoretically a direct marketer's dream come true.
7 Deadly Sins of Email Marketing