Knowledge Base - Loyalty & Rewards
Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water?
Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
Having Doubts About Your Loyalty Programme?
This is a quick overview from Datamine of methods to make an effective loyalty programme and tips for rescuing an existing programme.
Having Doubts About Your Loyalty Programme?
Retail Retention Linked to Successful Gift With Purchase Programmes
The strategy to retain business with Gift with Purchase programs is as old as marketing itself. It has stood the test of time because it works...As the CEO of APPA, with over 9 years of industry experience, I have outlined what companies should be looking for when developing a successful Gift with Purchase program.
Retail Retention Linked to Successful Gift With Purchase Programmes
How do you create customer devotion?
How do you create customer devotion?
Loyalty often starts with a helpful employee
Volumes have been written on innovative marketing strategies to support loyalty programmes and CRM initiatives, but what if your front-line staff aren't empowered to make such great things happen?
Loyalty often starts with a helpful employee
Pictures are worth a thousand loyal customers
Pictures are worth a thousand loyal customers
Delicious Decisions: How to give consumers what they want
Modern life is hectic, it’s busy, and we rush around everywhere. Just like the little boy in the Telecom advert we ‘eat fast, sleep fast, do everything fast’. So in this age of the information super highway and the time-poor shopper, what do customers really want?
Delicious Decisions: How to give consumers what they want
The 22 major factors that will shape the future of customer loyalty
While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes around the world...
The 22 major factors that will shape the future of customer loyalty
Wired for Winning Loyalty
Tapping into the ever-evolving treasure chest of wired capabilities to transform one-time purchasers into staunch advocates? - Consider the following five firms and how each is using wired solutions to address the multi-stage challenges of growing loyal customers.
Wired for Winning Loyalty
Customers in Captivity—Debunking the Loyalty Program Myth
We hold them captive, take away perks and charge for things like never before. So how can it be... we're so surprised... they're walkin' out the door?
Customers in Captivity—Debunking the Loyalty Program Myth
Loyal Retail Shoppers want to be recognized
What will drive retail success in 2006? Admitting that different customers have different values, and that multichannel marketing and customized loyalty programs can be used to interact with different customer groups, says a new report.
Loyal Retail Shoppers want to be recognized
The Chrisco Of Booksellers
In February Borders, Inc. launched Borders Rewards, a new US loyalty programme for customers who shop at Borders and Waldenbooks stores throughout the U.S. Read on to find out what distinguishes this loyalty programme from all the rest.
The Chrisco Of Booksellers
Design tips for Best Customer loyalty schemes
The year 2006 will be the 'Year of the Best Customer', with retailers being armed with a sound understanding of who their best customers are and how to keep them coming back when it counts, according to Loyalty Lab's vice president of marketing, Michael Greenberg.
Design tips for Best Customer loyalty schemes
Maritz's 10 strategy tips for planning a loyalty scheme
When it comes to planning, defining and implementing a new custom-build customer loyalty programme, there are several basic factors that need to be considered, according to Graham Burt, general manager for Maritz Loyalty Marketing, who offers a broad-brush ten-point guidance list.
Maritz's 10 strategy tips for planning a loyalty scheme
Loyalty means feeling special too, survey finds
While retailers are meeting some of the expectations of their customers, consumers have a strong idea of what they expect from the stores that they are most loyal to, and that involves special treatment such as lower prices, loyalty programme events, and early access to sale items, according to a survey by US-based customer strategy firm Grizzard Performance Group.
Loyalty means feeling special too, survey finds
The Beeper Greeter: loyalty through sheer innovation
We all want more high-spending customers, right? So did New York-based Katz Foodtown. While many companies say they're customer-centric, Foodtown really is. So what makes this retailer different?
The Beeper Greeter: loyalty through sheer innovation
Here’s how direct marketing can help FMCGs fight back against the house brand takeover
Here’s how direct marketing can help FMCGs fight back against the house brand takeover
Nectar - the UK Coalition Loyalty Programme
A case study looking at the Nectar loyalty programme.
Nectar - the UK Coalition Loyalty Programme
Kachingo! When Loyalty Programmes Go Bad
15 years' research distilled into ten problems to overcome when designing or assessing loyalty programmes
Kachingo! When Loyalty Programmes Go Bad
Loyalty is pointless - or is it?
Robert Kenley provides valuable insight into the key issues facing stakeholders in the loyalty card market, along with a vision for the future evolution of loyalty cards and programmes...
Loyalty is pointless - or is it?
Setting up a loyalty programme in a franchise environment
Malcolm Fowler examines the issues and challenges of setting up and running a loyalty programme in a franchise environment.
Setting up a loyalty programme in a franchise environment
Ten Ways to Keep Your Customer
If you want them to stay, recruit the right kind of customers in the right way and treat them very well. Treat them so well that they can't afford to leave.
Ten Ways to Keep Your Customer
Why We Fail at Intimacy: Falling Short at the Promise of Relationship Marketing
What are marketers doing wrong to create lack-lustre consumer experiences and receive unremarkable gains as a result?
Why We Fail at Intimacy: Falling Short at the Promise of Relationship Marketing
Mag-stripes or smart cards - much ado about nothing?
Is the type of card used really important? Or should the focus be on the
relevance of the reward and the method of programme delivery?
Mag-stripes or smart cards - much ado about nothing?
Beyond Satisfaction
The fact is, customer satisfaction is merely a requirement, much like offering
quality goods and services. Customers expect it, and any firm that can't
deliver likely will be out of business before long.
Beyond Satisfaction
The one question you should ask your customers
Fred Reichheld, the loyalty guru, tells us that there is just one question you
should be asking your customers; a question that is more significant in
assessing loyalty than any other...
The one question you should ask your customers
What kind of consumer buy-in can triple loyalty results?
Successful corporate loyalty programmes try to create in the consumer a kind of self-generated identification with the company, eventually leading to loyalty. So why do some fail, and what can be done to help them succeed?
What kind of consumer buy-in can triple loyalty results?
When loyalty programmes provide very few rewards for marketers
Jonathan looks at what three speakers covered at the DMA's Marketing Today Conference.
When loyalty programmes provide very few rewards for marketers
"What's New and Different?" He Asked
Consumer fatigue ultimately equates to "brand loyalty" as it's easier to stick with the devil you know.
"What's New and Different?" He Asked
Setting up a loyalty programme in a franchise environment
Malcolm examines the issues and challenges of setting up and running a loyalty programme in a franchise environment.
Setting up a loyalty programme in a franchise environment
How to Plug Your Leaky Customer Pool
How do you satisfy customers and retain their business? Any number of ways. But since all relationships are based on good communication, that's a commonsense place to start.
How to Plug Your Leaky Customer Pool
Loyalty is about relationships, not transactions
Customer relationships aren't just about transactions any more, with major players such as Microsoft and Starbucks moving their customers into subscription-based relationships.
Loyalty is about relationships, not transactions
What does a loyal customer really look like?
Customer Loyalty and Best Customers are terms that appeal to everyone across an organization. And who can say that they don't want to increase customer Loyalty and find additional Best Customers?
What does a loyal customer really look like?
Love your hairstyle! - Friendship Marketing
You don't need a huge marketing budget to keep repeat business rolling in - you just need friends
Love your hairstyle! - Friendship Marketing
The Prepaid Card Makeover
So when you go for your daily latte or to Barnes & Noble for the latest marketing book that will transform your organization, the first thing you want is one of their vanity prepaid or membership cards to add to your collection of Stuff-You-Wish-You-Didn't-Have-to-Carry, right? Yeah, right... That's what we thought.
The Prepaid Card Makeover
The retention of the most profitable customers
In the world of mass customisation and the 'segment of one', the task of marketing is to understand the needs and preferences of customers as individuals.
The retention of the most profitable customers
The One Number You Need to Grow
If growth is what you're after, you won't learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you.
The One Number You Need to Grow
Rewards differ from Loyalty
Tony examines the difference between 'loyalty' and 'rewards', and how many companies are failing to differentiate between the two.
Rewards differ from Loyalty
Five critical success factors for planning and launching a loyalty programme
Five success factors for planning your new customer loyalty programme, and five more for launching it.
Five critical success factors for planning and launching a loyalty programme
Do you know what your customers are really thinking?
Terri Schepps examines the use of 'proactive customer analysis' to find out what customers think...
Do you know what your customers are really thinking?
Service that WOWs Customers into Loyal Devotees
Here are ten steps to WOWing customers and helping transcend them from a state of satisfaction to one of ultimate loyalty, impervious to cheaper offers and external threats.
Service that WOWs Customers into Loyal Devotees
Loyalty Schemes
Loyalty schemes have suffered a dip in popularity in the past few years, though some seem to buck this trend. Can these schemes re-invent themselves to cater for changing demands, or is the UK card-weary?
Loyalty Schemes
A Resounding YES to the Future of Loyalty Programmes
Do large-scale loyalty and reward programmes, the 'trendy' marketing tool of the 1990's, still have a role in today's marketing environment?
A Resounding YES to the Future of Loyalty Programmes
Customer Satisfaction = Growth and Profits
Learn why the more the customer gets, the less is left for the seller
Customer Satisfaction = Growth and Profits
The Myth of Customer Satisfaction
At first glance, creating an army of satisfied customers seems an obvious way to build a business. But surprisingly, satisfied customers aren't necessarily good customers.
The Myth of Customer Satisfaction
What Do You Mean, "Loyalty"?
Loyalty is not bought simply by offering rewards; it is earned by consistently delivering better value.
What Do You Mean, "Loyalty"?
Customer Loyalty: the ultimate repeat prescription...
How one chemist became his customers' best friend
Customer Loyalty: the ultimate repeat prescription...
Turning Occasional Buyers Into Loyal Customers
Looking at the need for a membership programme, the benefits they provide and the different types available.
Turning Occasional Buyers Into Loyal Customers
Harnessing the Power of B-to-B Loyalty Marketing
Why loyalty works for B-to-B marketers, the challenges they face, and 5 best B-to-B practices
Harnessing the Power of B-to-B Loyalty Marketing
The Gospel on Apostle Marketing
How to harness the power of your most enthusiastic customers
The Gospel on Apostle Marketing
The 4 Rs of Marketing
Forget about the 4 Ps - here's a contemporary marketing approach
The 4 Rs of Marketing
Forget Me Not - Stay Uppermost in Your Customers' Minds
Find out what the most powerful marketing truth is
Forget Me Not - Stay Uppermost in Your Customers' Minds
Building Loyalty Through Creative Contact
Eight creative ideas which can help you keep your customers
Building Loyalty Through Creative Contact
'Loyalty' and 'Commitment' - Not such a subtle difference
So... what is the difference between loyalty and commitment?
'Loyalty' and 'Commitment' - Not such a subtle difference
Committed Employees = Committed Customers
Richard outlines the relationship between committed employees and committed customers
Committed Employees = Committed Customers
What's Next for Loyalty Marketing Programs?
Patrick discusses the current state of Loyalty marketing from all aspects
What's Next for Loyalty Marketing Programs?
Never Trust a Silent Customer
If you want to learn how to keep your customers, you've first got to keep them noisy. Here's how you can make these complaining clients one of your biggest assets.
Never Trust a Silent Customer
Customer Loyalty: It's in the culture - or at least it should be!
Tim from Carlson Marketing Group gives his views on customer loyalty and loyalty schemes
Customer Loyalty: It's in the culture - or at least it should be!
The Branded Community
An introduction to the radical concept of Branded Communities and the huge potential they hold.
The Branded Community
The Ultimate Marketing Secret
Some good solid advice on the best-kept secret around. Can't tell you what it is but it starts with "C" and shouldn't end until your business does
The Ultimate Marketing Secret
You can't buy customer loyalty
How to attain customer loyalty without buying it
You can't buy customer loyalty
Hyperaffiliation: Customer Loyalty in the Internet Age
This whitepaper, examines customer loyalty in the age of the Internet
Hyperaffiliation: Customer Loyalty in the Internet Age