Knowledge Base - Research & Testing
Census sensitivities: striking gold in statistical fields
Marketers are most likely aware of the worth of Census data for its key information bytes, providing insight into customers; where they come from and what they ‘look’ like.
Census sensitivities: striking gold in statistical fields
How to Make a Client-Satisfaction Survey Pay off
How smart are you when conducting client surveys?
How to Make a Client-Satisfaction Survey Pay off
Customer Surveys: All Talk, No Action
What happens to all that juicy data from customer surveys? Not enough, according to the recent research report, Discovering the Real Answers.
Customer Surveys: All Talk, No Action
Research…. making a difference
Research…. making a difference
Researching Women – a Fresh Approach
Women in particular can be difficult to research, especially when you want them to share secrets and thoughts about what they really think (and let’s face it, what researcher doesn’t?).
Researching Women – a Fresh Approach
Crystal balls or just bollocks?
A market researcher’s 1997 internet predictions reviewed for 2006.
Crystal balls or just bollocks?
Give Away Your Research—Win Valuable PR and Marketing Prizes
Marketing research isn't just a way to collect opinions, measure awareness, or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity and establish you or your business as an authority
Give Away Your Research—Win Valuable PR and Marketing Prizes
Your Stakeholders Know Your Business Better Than You Do Yourself
Learn that if the right research tool is used, you’ll have a more accurate idea of a company’s future performance than its own CEO!
Your Stakeholders Know Your Business Better Than You Do Yourself
“Back in my day…”
How do you market to sensible, skeptical, brand-savvy 'Millenials' - these neatly dressed, gadget-toting mini adults who seem so sure of themselves?
“Back in my day…”
Privacy, permission or plain common sense?
Is seems there are indeed people who like being advertised to... Who are they and how do they most like to receive advertising messages?
Privacy, permission or plain common sense?
How to keep your market research relevant and effective
While we all know that good quality market research is an excellent source of insight, it is critical that the research is fresh, relevant, and that its quality is constantly reviewed...
How to keep your market research relevant and effective
Neuromarketing: Peeking Inside the Black Box
The field of marketing research marches onward year after year, with new techniques and new approaches.
Neuromarketing: Peeking Inside the Black Box
Consumer-Centric Intelligence Series
This is article 4 in the series of 10.
Consumer-Centric Intelligence Series
Consumer-Centric Intelligence Series
In this third article in a series of ten, the focus turns back upon the consumer.
Consumer-Centric Intelligence Series
Consumer-Centric Intelligence - Introduction
Consumer-centric intelligence has the potential to take some smart companies a long way, in a comparatively short time.
Consumer-Centric Intelligence - Introduction
Can We Talk? Surveying Your Prospects and Clients
Recent studies have shown that enterprises with loyal customers can generate profits up to 60 percent higher than those of the competitors.
Can We Talk? Surveying Your Prospects and Clients
Simple Research for Better Sales
You don't need a Ph.D. in marketing research to practice it. Using simple methods you can discover most of what you need to know in order to successfully market your product or service.
Simple Research for Better Sales
Consumer-Centric Intelligence Series
This is article 5 in the series of 10
Consumer-Centric Intelligence Series
Neuromarketing: Unlocking the Decision-Making Process
Neuromarketing aims to map brain patterns and provide a more direct path to human decision-making.
Neuromarketing: Unlocking the Decision-Making Process
Anticipating Customer Behaviour With Analytics
The challenge is that raw data does not have value until it is turned into useful information.
Anticipating Customer Behaviour With Analytics
Marketing for a Kiwi Christmas
The traditional "white Christmas" imagery has never been as inappropriate to New Zealand than it is now.
Marketing for a Kiwi Christmas
Satisfaction an unsatisfying factor to focus on
Satisfaction is a relatively poor predictor of human behaviour.
Satisfaction an unsatisfying factor to focus on
GM allowance to hurt the "New Zealand" brand?
The issue of GM issue is covered here and how it could affect the NZ brand.
GM allowance to hurt the "New Zealand" brand?
UFO's (understanding 50's and over)
Latest research suggests that categorising the over-50s into a homogenous group is misleading and inaccurate.
UFO's (understanding 50's and over)
Top ten tips for packaging research
Jonathan shares the top ten tips when conducting packaging research.
Top ten tips for packaging research
Does Your Ad-Testing Pass the Test?
Ad-testing should never be a "pass / fail" test, but an honest diagnostic collaboration to help develop and refine ideas.
Does Your Ad-Testing Pass the Test?
Old Research - Watch your step
Old research must be re-examined afresh and is not to be seen as a cheap and easy answer to the question at hand.
Old Research - Watch your step
How To Cut Through The Confusion To Choose Your Firm's Market Researcher
Jonathan provides some useful insights for market research buyers.
How To Cut Through The Confusion To Choose Your Firm's Market Researcher
Hurtling into campaigns without running tests a dangerous game
The measurability of Direct Marketing means you can't hide when things go wrong. That's why pre-testing your campaign is important!
Hurtling into campaigns without running tests a dangerous game
How should we set up our mystery shopping program?
Here is a list of questions to consider when you set up your company's mystery shopping program.
How should we set up our mystery shopping program?
Testing, Testing... 1, 2, 3
One of email marketing's greatest advantages is that it is easier (and much less expensive!) to test than any other marketing vehicle. This means with just a little effort, you can increase the effectiveness of your campaigns and get the results you're looking for.
Testing, Testing... 1, 2, 3
Blend Numerical, Creative Sides in Testing
John Marinello, President of Marinello Advertising Inc, discusses the various aspects of testing.
Blend Numerical, Creative Sides in Testing
Research Success, Not Just Failure
Understanding your success is important for a number of different reasons... find out why in this article!
Research Success, Not Just Failure
Put brain in gear before engaging a behaviourist
Research claiming to have discovered a 'buy button' in the brain glosses over the many social, and often irrational, motivations of consumers, says Sean Brierley.
Put brain in gear before engaging a behaviourist
Will the future arrive before us?
Galina & Lee discuss the results from an online survey NFO New Zealand conducted amongst market researchers and clients who commission research to help us to understand what the future may hold.
Will the future arrive before us?
Surveys Suck
Why your customer research doesn't work
Surveys Suck
Online Research for Bottom Line Results
Ten best practices for creating a successful online marketing research campaign.
Online Research for Bottom Line Results
Did You Ask John & Jane Customer?
In the flush of activity that surrounds getting online, few businesses stop to examine their assumptions about what their customers really want and value.
Did You Ask John & Jane Customer?
If You Want To Know - Ask
The bread and butter of recruitment firms and dating services, online surveys can be important tools for all marketers.
If You Want To Know - Ask
Will Mr and Mrs Online Please Stand Up?
Where should you start to ensure you online marketing is making the grade with your target audience?
Will Mr and Mrs Online Please Stand Up?
Ten Trends To Know About
Some selected highlights from Statistics New Zealand that could shape your marketing strategy
Ten Trends To Know About
Decisions, decisions, decisions...
One way of looking at the process of getting our customers to decide to buy is to examine the chain of decisions that we as marketers make in our attempts to get them to that point.
Decisions, decisions, decisions...
Which way will they jump?
Some things in life are certain - predictable: like death and taxes. Many more things, in fact, are entirely predictable...
Which way will they jump?
The New Paradigm of Market Research
There's a growing concern that many traditional market research techniques are decelerating the decision-making process. Market reserachers have now become empowered to be agile and responsive to their customers.
The New Paradigm of Market Research
Marketers Value Innovation
New research shows that U.S marketers put a high value on innovation.
Marketers Value Innovation
Outmoded Concepts in Direct Marketing: "The Control Package"
Control packages are a thing of the past. Here's why!
Outmoded Concepts in Direct Marketing: "The Control Package"
Understanding Users through Brand Research
Web usability meets brand research and uncovers some interesting information...
Understanding Users through Brand Research
Business mobility awareness and usage trends in New Zealand: exclusive survey results
This survey covers a wide range of mobile technology from a New Zealand perspective. Definitely a must read if you want to implement mobile technology in your organisation.
Business mobility awareness and usage trends in New Zealand: exclusive survey results
Are Focus Groups Obsolete?
Why spend the money for a focus group when the web allows you to connect with consumers for a fraction of the cost? Soon all customer research - qualitative and quantitative – may move online.
Are Focus Groups Obsolete?
Email Marketing: Up-And-Coming in a Down Economy
More U.S. firms are taking email marketing seriously in 2002
Email Marketing: Up-And-Coming in a Down Economy
My Secret Weapon: Starch Tested Copy
What the statistics say about print ads - and the implications for DM
My Secret Weapon: Starch Tested Copy
Test, test and re-test
There is lots to gain by testing and re-testing - find out here
Test, test and re-test
How To Conduct Your Own Research and Use It To Make More Sales
Ideas on how to do market research without having to outsource it
How To Conduct Your Own Research and Use It To Make More Sales
Early 2001 Census Results Now Available
The largest database of information about New Zealanders
Early 2001 Census Results Now Available
10 TRENDS FOR 2001
An update on trends poised to affect consumer markets worldwide
10 TRENDS FOR 2001
The Single Female Consumer
The impact of the liberated single woman on the consumer market
The Single Female Consumer
Web Growth, Web Danger
Not many people know this but the 15th of March, 1985 is a notable date in Internet history...that was the day the first Internet domain name was registered
Information is NOT enough - it’s what people do with it that counts
Web Growth, Web Danger